Marketing Science Senior Director

Agency:

Critical Mass

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

As a Critical Mass Sr Director Marketing Science you will lead analytics across multiple projects within a large media account helping teams turn paid marketing website customer and performance data into a clear business direction. This is a senior leadership role for someone who can set the measurement vision guide teams advise senior clients and connect analytics to real marketing decisions.

You will oversee media performance website analytics measurement strategy reporting testing and data activation. You will also lead analytics analysts helping them grow their skills strengthen their client presence and transform raw data into insights and implications for marketing execution.

You will:

• Serve as the analytical counterpart to Media leadership jointly shaping investment strategy measurement approaches optimization priorities and client recommendations.

• Set the analytics vision and roadmap across media performance website analytics measurement and activation across several client strategies.

• Lead senior client conversations around performance trends measurement strategy optimization opportunities and business impact.

• Partner with media strategy creative technology experience account and project management teams to deliver integrated data-informed solutions.

• Oversee measurement frameworks KPIs dashboards testing plans reporting approaches and performance narratives.

• Connect media performance website behavior customer journeys and business outcomes into a clear view of marketing effectiveness.

• Translate complex analyses into executive-level narratives that influence client investment decisions.

• Identify opportunities to improve campaign performance digital experiences personalization testing and customer engagement.

• Lead analytics analysts including staffing prioritization coaching quality control career development and performance management.

• Establish standards for analytical rigor data quality reporting consistency and executive-ready deliverables.

• Manage competing priorities across projects while keeping teams focused organized and clear on what matters most.

• Build strong relationships with senior clients internal discipline leads and cross-agency partners.

• Stay current on marketing analytics media measurement privacy first-party data AI automation and emerging measurement approaches.

You have:

• 10 years of experience in marketing analytics media digital consulting or related field.

• 5 years of experience leading analytics or measurement teams including direct people management and career development.

• Experience overseeing analytics across multiple accounts brands business units or stakeholder groups.

• Deep understanding of paid media planning buying optimization and measurement with the ability to connect media investments to business outcomes across channels.

• A strong understanding of how paid media digital experiences customer behavior and business outcomes connect.

• Experience advising senior clients and executive stakeholders including presenting recommendations and influencing decisions.

• The ability to turn ambiguous business questions into structured analytical approaches and practical next steps.

• Strong leadership skills including coaching managers developing analysts setting priorities and creating clarity for teams.

• Excellent communication and storytelling skills especially with non-technical audiences.

• Experience collaborating across media strategy creative technology UX account and project management teams.

• Experience designing and evaluating attribution methodologies incrementality studies brand lift measurement and testing frameworks.

• Comfortable evaluating statistical significance confidence intervals sample size limitations and when results should be considered directional versus actionable.

• Strong judgment around data quality measurement limitations and when a number is meaningful versus merely convincing.

• Familiarity with analytics media visualization testing and data platforms such as Adobe Analytics Google Analytics Tableau Power BI media reporting tools (such as DV360 CM360 Meta Google Ads LinkedIn Reddit Lucid IAS DoubleVerify and others) tag management systems and experimentation platforms.

• Comfortable designing media tests in partnership with the Media Team including but not limited to: A/B testing geo tests incrementality studies lift studies and vendor evaluations.

• Comfort working in a fast-moving agency environment where priorities shift and the answer is rarely as simple as the dashboard says so.

• Ability to influence media planning through audience insights measurement design forecasting and performance projections.

• A strong point of view on the future of marketing measurement including privacy changes first-party data automation AI-enabled analysis and personalization.

• Curiosity collaboration humility and a practical sense of humor.

• This position requires candidates to obtain a Level 2 Security Clearance in accordance with U.S. government regulations. As such only U.S. citizens or permanent residents (Green Card holders) are eligible to apply.

Nice-to-Haves:

• Experience with military and or military clients

• Recruitment/CRM analytics knowledge

Salary Range: $150000 - $165000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.

Required Experience:

Exec