Product Line Manager

Product Line Manager ABOUT THE COMPANY: Gathr Outdoors, a portfolio company of Centre Partners, is a diversified global leader in designing and manufacturing outdoor products and sporting goods. Our core business segments are OUTDOOR (GCI Outdoor, Klymit, Rightline Gear, & WaterPORT) and RECREATION (PrideSports, Pride Manufacturing, Golf Scorecards & MacNeill Engineering). Each segment provides industry-leading product development, design, and customer support. At Gathr Outdoors , we believe experiences are always more powerful when spent together outside. We are Better Together, Passionate by Nature, Blazing New Trails & Rugged for a Reason! Come join us...Everyone is welcome at our camp! We are one of the fastest-growing outdoor manufacturers in the U.S. We live by the belief that experiences are always more powerful when spent together outside. Welcome to our camp!

ABOUT THE POSITION

The Product Line Manager is responsible for developing and executing product assortment, merchandising, and commercial strategies that drive revenue growth, profitability, market share, and long-term category success. Reporting to the Vice President of Product and Brand, this role translates brand and product strategies into commercially successful assortments across wholesale, retail, direct-to-consumer, and digital marketplace channels. Responsibilities include seasonal assortment planning, pricing architecture, product segmentation, lifecycle management, and commercial performance. The Product Line Manager works closely with Product Management, Sales, Marketing, eCommerce, Finance, Operations, and Supply Chain to identify market opportunities, optimize product assortments, and ensure products meet customer needs and financial objectives. This position requires strong analytical skills, financial acumen, customer engagement, and the ability to balance product strategy with commercial execution in a fast-paced consumer products environment.

RESPONSIBILITIES

Product Line Strategy & Merchandising Partner with the Vice President of Product and Brand to develop seasonal product line strategies aligned with brand direction, consumer needs, and business objectives. Analyze historical sales performance, market trends, competitive intelligence, customer feedback, and channel insights to identify product opportunities. Manage seasonal assortment planning and product line architecture across assigned categories, balancing customer needs, pricing, revenue targets, gross margin objectives, and brand positioning. Develop product segmentation and pricing architecture, ensuring each product has a clear strategic and commercial role within the assortment. Maintain knowledge of competitive products, customer assortments, marketplace dynamics, and emerging consumer trends. Collaborate with Product and Brand Management to translate market insights into product briefs, line extensions, product improvements, and future development opportunities. Customer, Wholesale & Retail Merchandising Partner directly with Sales teams and key wholesale and retail customers to understand assortment needs, target price points, and merchandising opportunities. Participate in customer meetings, product line reviews, sales meetings, trade shows, and account presentations. Develop channel-specific assortment strategies that balance customer opportunities, brand positioning, profitability, and operational requirements. Identify and manage customer-specific and Special Make-Up (SMU) product opportunities, including product features, colors, configurations, packaging, pricing, and timing. Evaluate customer-specific product opportunities based on revenue potential, gross margin, minimum order quantities, inventory exposure, and operational feasibility. Serve as a product line expert for Sales teams and customers, providing product knowledge, competitive insights, and commercial recommendations. eCommerce & Digital Merchandising Partner with the Senior Director of eCommerce to develop product assortment and merchandising strategies across direct-to-consumer businesses and digital marketplaces, including Amazon, TikTok Shop, and emerging channels. Identify opportunities for digital-specific assortments, product bundles, exclusives, pricing strategies, and merchandising initiatives. Analyze digital sales performance, conversion rates, consumer feedback, ratings and reviews, and marketplace trends to improve product performance. Collaborate with eCommerce teams to align product lifecycle strategies, pricing architecture, and channel segmentation with business objectives. Translate digital marketplace insights into recommendations for product development, assortment planning, and lifecycle management. Ensure digital product assortments complement wholesale and retail strategies while supporting channel growth and profitability. Product Lifecycle & Portfolio Management Manage the commercial lifecycle of assigned products from introduction through growth, maturity, transition, and discontinuation. Conduct regular product performance reviews to evaluate revenue, gross margin, inventory, sell-through, customer adoption, and channel performance. Monitor SKU productivity and identify opportunities to optimize assortments, improve profitability, and discontinue underperforming products. Lead seasonal product line reviews and coordinate product transitions with cross-functional teams. Develop recommendations for product improvements, assortment adjustments, and discontinuation strategies based on financial performance and marketplace demand. Commercial Performance, Pricing & Product Data Partner with Sales, Finance, and Operations to establish product forecasts, revenue expectations, gross margin objectives, and pricing strategies. Develop and maintain pricing architecture and global pricing models that balance competitive positioning, customer requirements, channel economics, and profitability. Monitor product line performance against financial and commercial KPIs, identifying opportunities to improve revenue, margin, inventory productivity, and market share. Maintain accurate commercial product data, including SKU status, product hierarchy, pricing, assortment, range coding, and lifecycle information. Ensure accurate and timely communication of product and pricing information across Sales, wholesale, retail, eCommerce, and international channels. Provide data-driven recommendations to support product investment, assortment optimization, and long-term category growth. Go-to-Market & Cross-Functional Execution Serve as the product line representative in seasonal go-to-market planning and Stage-Gate processes, ensuring commercial requirements and launch milestones align with product strategies. Partner with Marketing and Brand teams to develop product positioning, selling stories, launch priorities, and channel-specific merchandising campaigns. Ensure product catalogs, digital content, sales tools, and customer-facing materials accurately reflect product line strategies and positioning. Develop and deliver product line presentations for leadership, Sales teams, retail customers, trade shows, and other stakeholders. Support new product launches by coordinating product information, pricing, assortment decisions, and commercial readiness across departments. Maintain communication with Sales, Marketing, eCommerce, Finance, Operations, and Supply Chain regarding product launches, transitions, and strategic priorities.

QUALIFICATIONS/REQUIREMENTS

3–5+ years of experience in product line management, merchandising, category management, product management, sales, or a related consumer products function. Experience working in wholesale, retail, eCommerce, or direct-to-consumer businesses. Experience in outdoor products, sporting goods, hardgoods, or consumer durables strongly preferred. Demonstrated experience managing product assortments, seasonal line planning, pricing architecture, SKU productivity, and product lifecycle decisions. Experience partnering directly with Sales teams and retail customers to identify merchandising opportunities and develop commercially viable product solutions. Strong understanding of eCommerce and digital merchandising, including experience with DTC, Amazon, TikTok Shop, or other digital marketplace channels preferred. Strong financial and analytical skills, including experience evaluating revenue, gross margin, pricing, inventory, sell-through, and product profitability. Ability to influence cross-functional teams and manage multiple product lines, customer requests, and competing priorities. Ability to travel up to 25% for customer meetings, sales meetings, trade shows, market research, and other business needs.

SKILLS/PERSONAL QUALIFICATIONS

Strong commercial mindset with a customer-focused approach to product management and merchandising. Analytical and data-driven with the ability to translate sales, margin, inventory, and marketplace insights into business decisions. Excellent relationship-building skills with Sales teams, retail buyers, customers, and cross-functional partners. Strong financial acumen and understanding of product profitability, pricing, and market opportunities. Effective communicator with strong presentation, verbal, written, and interpersonal skills. Ability to collaborate with and influence cross-functional teams without direct reporting authority. Highly organized, detail-oriented, and capable of managing multiple priorities and deadlines. Proactive, self-directed, and comfortable working in a fast-paced environment. Proficient in Microsoft 365; experience with PLM, PIM, ERP, merchandising, business intelligence, and related product management systems preferred.

EDUCATION AND CERTIFICATIONS

Bachelor's degree in Business, Marketing, Merchandising, Product Management, or a related field required.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those required to perform the essential functions of this position. Reasonable accommodations may be made for individuals with disabilities. Ability to communicate effectively with internal and external partners using telephone, computer, and other technology. Ability to occasionally move throughout an office environment and remain in a stationary position approximately 50% of the time. Ability to travel as needed for customer meetings, trade shows, and other business activities.

WORK ENVIRONMENT

Typical professional office environment based in Brentwood, TN. Regular collaboration with cross-functional teams, customers, and external business partners. Domestic and international travel of up to 25% may be required to support customer meetings, product development, and business initiatives. Gathr Outdoors is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request by emailing View email address on click.appcast.io. No applicant will be penalized as a result of such a request. #J-18808-Ljbffr Gathr Outdoors