Principal Product Marketing Manager

Principal Product Marketing Manager

Lead strategic product marketing initiatives that shape how a modern SaaS and IT management platform is positioned and adopted in global markets. You'll own high-impact pricing and packaging initiatives while helping simplify the customer journey and maximize commercial value. The role combines product marketing, go-to-market strategy, competitive intelligence, sales enablement, and thought leadership. You'll work closely with product, sales, executive leadership, and broader go-to-market teams to create unified and compelling market narratives. You'll also leverage AI tools and automation to improve marketing workflows and accelerate sales execution. As a key product evangelist, you'll represent the platform through demos, industry events, webinars, and executive briefings. This is a highly visible opportunity for a strategic, autonomous marketer who wants direct influence over market positioning, revenue growth, and business transformation.

Accountabilities:

• Drive product marketing and go-to-market strategy, translating complex platform capabilities into compelling positioning, messaging, and market narratives.
• Lead strategic pricing and packaging initiatives, working with product management, sales, and executive leadership to optimize commercial models and customer adoption.
• Audit existing pricing and packaging structures, identify opportunities for improvement, and develop strategies that simplify onboarding and maximize average contract value.
• Conduct in-depth competitive intelligence research, map the competitive landscape, and identify clear differentiators that strengthen market positioning.
• Create high-impact sales enablement assets, including pitch decks, battlecards, demo scripts, competitive materials, and other resources that help global sales teams win.
• Partner with sales and go-to-market teams to strengthen competitive positioning and improve the effectiveness of customer-facing messaging.
• Collaborate with an AI-focused steering group to identify, develop, and deploy AI-driven workflows, tools, and sales assets that improve execution and accelerate deal cycles.
• Build deep expertise in the platform and deliver compelling multi-feature product demonstrations to customers, partners, prospects, and industry analysts.
• Establish strong cross-functional relationships across product, sales, marketing, executive leadership, and GTM teams to ensure consistent messaging and strategic alignment.
• Represent the organization externally as a product evangelist and thought leader through industry events, webinars, public demonstrations, and executive briefings.
• Develop and scale marketing processes that leverage modern AI productivity tools and automation to improve efficiency and output.
• Deliver measurable outcomes within the first 6–12 months, including high-value marketing assets, updated pricing and packaging, competitive enablement programs, external presentations, and AI-enabled marketing processes.

Requirements:

• Demonstrated expertise in Product Marketing and Go-to-Market (GTM) strategy, preferably within SaaS, platform, cloud, or enterprise technology environments.
• Strong experience designing and optimizing pricing and packaging strategies for SaaS or platform-based products.
• Advanced experience in sales enablement, competitive intelligence, product positioning, and creation of customer-facing and sales-facing assets.
• Strong understanding of SaaS business models, enterprise technology buying processes, and developer or IT buyer personas.
• Knowledge of Identity and Access Management (IAM), Directory Services, Cloud Security, or related technology domains is preferred.
• Experience with modern AI productivity tools, workflow automation platforms, and emerging technologies.
• Familiarity with Salesforce, HubSpot, or comparable CRM and marketing automation platforms.
• Exceptional public speaking, storytelling, presentation, and product evangelism capabilities.
• Strong ability to translate technical concepts into clear, compelling narratives for different audiences.
• Excellent cross-functional collaboration and relationship-building skills across sales, product, marketing, and executive teams.
• Highly autonomous, strategic, and comfortable building processes and operating frameworks in a fast-moving environment.
• Strong analytical and commercial mindset, with the ability to connect marketing initiatives to measurable business and revenue outcomes.
• Fluent English communication skills, both written and verbal.
• Must be located in India and authorized to work in India.

Benefits:

• Remote-first work model from India.
• Opportunity to operate in a fast-paced, technology-driven SaaS environment.
• High-visibility role with direct influence over pricing, packaging, positioning, sales enablement, and go-to-market strategy.
• Opportunity to work closely with experienced executive, product, sales, and marketing leaders.
• Exposure to emerging AI-powered tools and workflows and the opportunity to build innovative marketing processes.
• Significant opportunities for professional growth, thought leadership, and industry visibility.
• Opportunity to represent the organization at industry events, webinars, executive briefings, and customer engagements.
• Collaborative global environment with colleagues across multiple countries and geographies.
• Opportunity to shape how customers understand and adopt modern identity, access, and IT management technologies.
• A culture that values autonomy, innovation, diverse perspectives, and meaningful cross-functional collaboration.