Junior Social Media & Content Coordinator

Job Description

Job Description

POSITION SUMMARY

Mohab is a fast-growing overlanding and rooftop cabin gear company based in Colorado. We’re seeking a motivated Junior Social Media & Content Coordinator to support our marketing team in building an engaging online community and creating compelling content that showcases our products and lifestyle. This role will focus primarily on driving engagement, accelerating audience growth, and contributing to site traffic through optimized social strategies. This is a great opportunity for someone early in their career who is passionate about social media, content creation, and the outdoors. You’ll work closely with the Marketing Manager on day-to-day social activities and content needs while gaining hands-on experience in a dynamic brand.

POSITION RESPONSIBILITIES

Social Media Management

· Schedule and publish content across platforms (Instagram, YouTube, TikTok, LinkedIn and others as needed) following the monthly/quarterly social calendar.

· Engage with our audience by responding to comments and DMs and proactively interacting with relevant posts in the overlanding/outdoor community to boost visibility and build relationships.

· Collaborate with Mohab dealers to co-create and amplify content, leveraging their audiences and local networks for greater reach.

· Identify and coordinate influencer collaborations and promotional opportunities to expand brand visibility and authenticity.

· Help maintain and update the content calendar around campaigns, product launches, events, and seasonal themes.

· Brainstorm content ideas that align with brand voice, business goals, and current marketing initiatives.

· Monitor social media performance metrics (reach, engagement, growth, top posts, etc.), use insights to optimize content and posting strategies, and report findings monthly/quarterly to support goals around increased engagement, audience growth, and site traffic.

Content Creation

· Create engaging social content (reels, carousels, static posts, stories) using our existing photo and video repository.

· Edit and optimize visuals and short videos using tools like CapCut, or similar.

· Support onsite content capture at photoshoots, trade shows, and events as needed (including briefing the team on required shots and assets when not attending in person).

· Ensure all content aligns with Mohab’s adventurous, authentic, and community-focused brand voice.

ESSENTIAL SKILLS AND EXPERIENCE

· 1–2 years of hands-on experience supporting or managing social media for a brand, creator, agency, internship, freelance work, or similar environment.

· Working knowledge of major social media platforms, including Instagram, TikTok, YouTube, LinkedIn, and emerging channels, with an understanding of platform-specific content formats and best practices.

· Experience creating, editing, and optimizing short-form photo and video content, including reels, stories, carousels, static posts, and short videos using CapCut, Canva, Adobe Express, or similar tools.

· Ability to write clear, engaging captions and social copy that reflect brand voice, support audience engagement, and encourage traffic to the company website or other digital channels.

· Basic understanding of social media analytics, including reach, engagement, follower growth, top-performing content, and traffic-related metrics, with the ability to summarize insights and recommend improvements.

· Strong organizational skills and the ability to maintain a content calendar, manage deadlines, coordinate assets, and balance multiple priorities in a fast-paced environment.

· Comfortable engaging with online communities by responding to comments and messages, identifying relevant conversations, and supporting positive brand relationships.

· Interest in outdoor adventure, overlanding, camping, travel, or related lifestyle activities, with the ability to create content that feels authentic to the brand and audience.

· Flexibility to provide additional support based on evolving organizational needs in a start-up environment, with the ability to manage multiple responsibilities effectively.

· Ability to work onsite in the Denver area with some flexibility, and willingness to travel occasionally for trade shows, photoshoots, events, and content capture needs with advance notice.

· Regular and sustained attendance.

ANNUAL SALARY  

$55,000 - 65,000