Social Media Manager

Overview One of our sports tech startup clients is looking for a Social Media Manager and Content Creator to join their new team for an exciting full-time or contract-to-hire position. This role will lead the brand's go-to-market strategy, build a digital/social community, and be the voice of the brand across social media and beyond. Location Fully remote, Boulder/Denver would be great, but not required Compensation Salary: $70-75K DOE + equity + benefits/perks Pay rate: $33-36/hr DOE Qualifications At least 2–5 years of experience in digital marketing, social media, or community management Proven ability to run paid advertising campaigns and track ROI Strong content creator with skills in short-form video editing, copywriting, and design tools (Canva, Adobe, CapCut, etc.) Comfortable on camera and engaging authentically with a passionate sports community Hands-on experience with CRM and marketing automation platforms Data-driven mindset with experience in analytics and growth KPIs Nice to have Experience in a startup/app environment Passion for pickleball or community-driven sports Job Responsibilities Develop, present, and execute marketing campaigns that drive user growth and app installs Own paid advertising campaigns (FB/IG/TikTok/Google Ads) from planning to optimization Lead influencer and brand partnerships from outreach through negotiation and activation Translate the GTM vision into quarterly roadmaps with clear KPIs and growth objectives Create and publish daily social content across TikTok, IG, YouTube, and email (copy, design, and short-form video editing) Act as an on-camera presence for TikTok/Instagram Stories, Reels, and other content Maintain a consistent content calendar and brand voice Build creative assets and templates to streamline future offshore content production Serve as the frontline community manager by engaging with DMs, comments, and user feedback Launch and manage ambassador and affiliate programs with college players, influencers, and early adopters Support on-site activations at tournaments/events, including live content capture and ambassador coordination Foster authentic connections with players, clubs, and the broader pickleball community Track and analyze growth metrics, app installs, CAC, and engagement rates Deliver weekly performance reports and monthly dashboards with actionable insights Manage and optimize CRM and marketing automation tools (HubSpot, Klaviyo, Mailchimp) to support onboarding, retention, and referral campaigns Run A/B tests on ads and creative to improve conversion and ROI Leadership & Offshore Coordination: After launch, manage a small offshore team to assist growth; write briefs, assign tasks, and ensure offshore execution meets brand standards Why this role is exciting Be the first marketing hire at a high-growth sports tech startup Shape the voice and presence of a brand at the center of pickleball’s explosive growth Work directly with the CEO, investors, and ambassadors to build something from the ground up Remote flexibility with opportunities for travel to events Own major parts of the GTM strategy and grow into a leadership role *Portfolio with social content, campaign examples, and analytics required **Eligible for base salary + bonus/equity potential #J-18808-Ljbffr