Social Media Specialist

BREAK GROUND ON A REWARDING CAREER WITH US! Overview The Sekisui House U.S. team is a proud builder of the SHAWOOD, Richmond American, Woodside, Holt, Hubble, and Chesmar brands. We take great pride in being a member of Sekisui House, a global leader in homebuilding. This impressive, 60+ year old company has built over 2.6 million new homes designed to reflect and adapt to the changing needs of today's homebuyers. Drawing on Sekisui House's unparalleled history and superior service, we commit ourselves to a future where people around the world can live joyful lives in homes that are safe, secure, stylish and comfortable. We encourage a company culture that promotes professionalism, teamwork, health & wellness and work-life balance. If you are a results-driven professional with a passion for success, consider building a career with us. Positive Work Environment & Culture Collaborative Team Culture: Join a supportive environment where teamwork and the open exchange of ideas are highly valued. Team Engagement: Participate in a variety of team-building events and social gatherings, such as company outings, holiday celebrations, and regular office socials. We support a healthy work-life balance and recognize the importance of time outside of work commitments. Overview & Position Summary The Social Media Specialist supports the execution of social media strategies and content initiatives across assigned brands and platforms to increase brand awareness, audience engagement, and business results. This role is responsible for day-to-day social media activities, including content creation and publishing, community management, performance reporting, and campaign support. Working under moderate supervision, this position will manage multiple projects and priorities. Primary Responsibilities Support the execution of social media content and strategies across assigned brands and social platforms to drive brand awareness, audience engagement, and business objectives. Create, schedule, publish and manage social media content across platforms including Facebook, Instagram, LinkedIn, YouTube and other emerging channels. Maintain social media content calendars and collaborate with cross-functional teams to understand and coordinate content needs. Work with our reputation management team to help elevate customer service or reputation management issues as needed. Assist in developing social content, including copywriting, creative asset coordination, and platform-specific content recommendations. Track and report on key social media performance metrics, such as engagement, reach, impressions, follower growth and referral traffic. Identify opportunities to optimize content performance based on analytics, audience behaviors, and curate effective content as it aligns with platform best practices. Support influencer and creator partnerships by coordinating content deliverables, tracking campaign results, and maintaining relationships as applicable. Stay current on social media trends, platform updates, emerging technologies, and competitive activities, providing recommendations to improve performance. Collaborate with internal teams and external vendors to support campaign execution and ensure content aligns with brand standards. Assist in implementing social media best practices, processes, and governance guidelines to ensure consistency across channels. Maintain an organized library of social media assets, content, and performance reports in conjunction with our Insights Team. Support special projects, marketing campaigns, and enterprise initiatives through social media activation and content promotion. Education & Experience Required: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field; or equivalent combination of education and experience. 2-4 years of experience managing or supporting social media marketing programs for a brand, agency, or corporate environment. Experience creating, scheduling, and publishing content across multiple social media platforms. Preferred: Experience within the homebuilding, real estate, consumer products, hospitality, or lifestyle industries. Experience supporting influencer marketing or creator partnerships. Skills & Competencies Knowledge of social media platforms, trends, platform algorithms, and digital marketing best practices. Strong written communication, copywriting, and proofreading skills. Skill in content planning, scheduling, and social media campaign execution. Ability to analyze social media metrics and translate data into actionable recommendations. Strong organizational and project management skills with the ability to manage multiple priorities and deadlines. Ability to collaborate effectively with cross-functional teams, vendors, and external partners. Skill in community management and audience engagement across social media platforms. Ability to adapt to changing priorities, emerging technologies, and evolving social media trends. Proficiency with social media management, reporting, and content creation tools. Strong attention to detail and commitment to maintaining brand standards and content quality. Working Conditions General office environment with occasional visits to community, model home, corporate, or event locations to support content creation and social media initiatives. Work may require occasional evening or weekend hours to support events, campaign launches, or time-sensitive social media activities. Limited travel for content creation, training, meetings, or company events. Physical Requirements Prolonged periods of sitting and working at a computer. Frequent use of a computer, keyboard, mouse, and mobile devices. Ability to communicate effectively in person, by telephone, video conference, and electronic communication. Ability to occasionally stand, walk, bend, reach, and lift or carry materials up to 20 pounds. Ability to travel to community, event, and office locations as needed to support business objectives Compensation Base Salary: $71,000-80,000 FLSA Status: Exempt Bonus Type: Year-end Discretionary Comprehensive Benefits Package We offer a comprehensive benefits package designed to meet the diverse needs of our employees and their families: Competitive Compensation:We provide a competitive compensation structure that rewards performance and results. Health & Wellness:Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). Financial Future:Access a 401(k) retirement savings plan. Time Off:Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave). Insurance & Protection:Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available. Exclusive Perks & Discounts Homeownership & Financing:Take advantage of exclusive home purchase and financing discounts. Pet Insurance:Enjoy discounted group pet insurance rates. If you are ready for more than a job and seek a career with one of the most respected organizations in the industry, we encourage you to connect with us. Please visit our website at for additional information. Sekisui House U.S., Inc. is an Equal Opportunity Employer. #J-18808-Ljbffr