Social Media Manager

Responsibilities Develop, manage and optimize a comprehensive weekly/monthly content calendar aligned with organizational priorities, campaigns, events and timely education news. Create high-quality, original content (posts, captions, threads, video scripts, graphics briefs, etc.) that drives engagement, donations, scholarship applications and advocacy. Manage and grow ACE’s main organizational accounts: X (@ACEscholarships), Facebook, Instagram, YouTube and LinkedIn. Build and manage the CEO’s professional social presence (primarily LinkedIn and X, with support on others) to establish him as a leading voice on school choice, education policy and opportunity for low‑income families. Draft thought‑leadership posts, video messages, and interview recaps; develop and coordinate ghostwriting and approval processes. Attend key events for in‑person appearances alongside the CEO to provide real‑time social media coverage; ghostwrite and post live updates, threads, stories, captions, videos and highlights on behalf of him, amplifying speaker messages, scholar stories, donor impact and thought leadership. Coordinate with organizational partners on key campaigns for aligned messaging across channels. Provide active daily monitoring, timely responses and community engagement across all channels (including evenings/weekends during peak periods or events). Develop and execute social media plans for major events (annual luncheons, policy briefings, scholar celebrations, conferences, Women’s Luncheon, National School Choice Week activities, etc.), including live coverage, real‑time posting, post‑event amplification and reporting. Schedule and publish all content using social management tools (e.g., Sprout Social, Hootsuite or similar). Coordinate closely with organizational partners, state teams, development, scholarship programs and external PR/communications vendors. Track performance metrics, analyze insights and deliver regular reports and recommendations to leadership on engagement, growth and ROI. Ensure all content complies with nonprofit best practices, brand guidelines and platform policies. Some travel may be required from time to time to accompany the CEO on key events/speaking engagements, to capture content/post real‑time. Requirements 5+ years of progressive social media management experience, preferably in nonprofit, education, advocacy or political/issue‑based organizations. Strong journalistic or professional writing background with a proven portfolio of compelling, story‑driven content (writing samples or portfolio required). Demonstrated success managing multiple platforms (X, Facebook, Instagram, YouTube, LinkedIn) and growing audiences organically. Strong alignment with ACE’s mission, values, and founding principles. Experience building and managing executive/CEO thought‑leadership channels. Experience managing multiple channels and content development and output during live events. Excellent project management skills and comfort operating at a manager level with ability to own strategy while executing at a high volume. Bachelor’s degree in journalism, Communications, English, Marketing, other related fields, or equivalent working experience. Experience with video content creation/editing and YouTube channel management (preferred, but not required). Knowledge of education policy and current events in K‑12 space (preferred, but not required). Experience working in a national or multi‑state organization (preferred, but not required). Technical aptitude and experience with platforms like Microsoft Office Suite (Sharepoint, Teams), all social platforms (LinkedIn, Facebook, Instagram, X), Sprout, and MarTech Project Management platforms. Core Competencies Demonstrates expertise in social media management, content creation, and audience engagement across multiple platforms, with a strong focus on nonprofit and education sectors. Proven ability to develop strategic content calendars, manage executive thought leadership, and analyze performance metrics to drive organizational goals. #J-18808-Ljbffr