Social Media Specialist

Western States Metal Roofing Location: Phoenix, Arizona — On-Site, Full-Time Pay: $25.00 per hour Reports To: Director of Marketing About Western States Metal Roofing Western States Metal Roofing is a leading provider of metal roofing and siding products serving contractors, architects, builders, homeowners, and commercial customers across the United States. We are known for our broad selection of metal roofing and wall panel systems, specialty colors and finishes, and our commitment to helping customers find the right products for their projects. Our marketing team supports a growing national brand through digital marketing, content, SEO, paid media, email, social media, video, and sales enablement. We are continuing to invest in our digital presence and are looking for a hands‑on Social Media Specialist who can help grow our audiences, create engaging content, support lead generation, and strengthen the Western States brand across multiple platforms. Position Overview Western States Metal Roofing is seeking a creative, organized, and data‑driven Social Media Specialist with 2–5 years of professional social media marketing experience. This is a full‑time, on‑site role at our Phoenix campus. The ideal candidate understands how to create content that performs across different social platforms and knows how to balance brand‑building with measurable business results. We are looking for someone who stays current on platform changes, social media trends, content formats, algorithm updates, and emerging opportunities—and who can translate those trends into practical marketing ideas for the business. Key Responsibilities Manage and support Western States Metal Roofing’s presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit, and other relevant platforms. Develop and maintain a social media content calendar aligned with company campaigns, product priorities, seasonal opportunities, and sales goals. Create engaging social media content including short‑form video, long‑form video, graphics, carousels, product highlights, educational posts, project features, and promotional content. Film, edit, and produce video content for YouTube, Instagram Reels, Facebook, LinkedIn, TikTok, and other platforms. Use Adobe video editing software to create professional video content for both organic and paid social campaigns. Use Canva to develop branded social graphics, presentations, thumbnails, and campaign assets. Publish, schedule, and optimize content based on platform‑specific best practices. Monitor comments, messages, mentions, and community engagement across social platforms. Identify trends, content opportunities, industry conversations, and emerging platform features that Western States should take advantage of. Work with the Director of Marketing to develop social campaigns designed to support lead generation, website traffic, product awareness, and sales opportunities. Track social media performance and identify which content, platforms, campaigns, and topics are generating meaningful business results. Report on KPIs including traffic, engagement, leads, conversion activity, audience growth, and campaign performance. Collaborate with sales, product, operations, and other internal teams to identify content opportunities. Coordinate project photography, video shoots, product demonstrations, employee features, customer stories, and behind‑the‑scenes content. Repurpose existing content into multiple social formats to maximize reach and efficiency. Maintain consistent brand voice, visual standards, and messaging across all platforms. Conduct competitive research and monitor how other construction, building materials, roofing, siding, and manufacturing brands are using social media. Support trade shows, events, product launches, campaigns, and other marketing initiatives with social media coverage and content. Required Qualifications 2–5 years of professional social media marketing experience. Hands‑on experience managing business accounts on: Facebook Instagram LinkedIn YouTube TikTok Reddit Experience creating and editing short‑form and long‑form video content. Experience with Adobe video editing tools, such as Adobe Premiere Pro. Strong working knowledge of Canva. Experience with HubSpot or a similar CRM/marketing automation platform. Strong understanding of social media best practices, algorithms, platform trends, and content formats. Ability to write clear, engaging social copy for different audiences and platforms. Strong organizational and project‑management skills. Comfortable managing multiple projects and deadlines simultaneously. Willing and able to work full‑time on‑site at our Phoenix campus. Preferred Qualifications Preferred experience marketing for the construction, roofing, building materials, manufacturing, architecture, home improvement, or contractor industries. Experience with Meta Ads Manager, LinkedIn Campaign Manager, YouTube advertising, or TikTok advertising. Experience creating content for both B2B and B2C audiences. Basic knowledge of SEO and how social media can support website traffic and organic search. Experience with social media analytics and reporting tools. Photography, videography, or on‑camera content experience. Construction industry experience is preferred but not required. We are more interested in finding someone who understands social media, can create strong content, learn quickly, and is motivated to produce measurable results. Compensation & Benefits $25.00 per hour Full‑time position Competitive employee benefits package Paid time off Company holidays Health and other employee benefits Opportunities for professional growth and expanded responsibility Work Schedule This is a full‑time, on‑site position. Remote work is not available for this role. The Social Media Specialist will work closely with the Director of Marketing and the broader Western States team from our Phoenix campus. #J-18808-Ljbffr Western States Metal Roofing