Director Sales & Marketing

Compensation Type

Yearly

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.

With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value.

With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

Location

First opened in 1904, The Bellevue-Stratford quickly established itself as one of the most celebrated hotels in the nation-designed in the French Renaissance style and renowned as a vibrant gathering place for presidents, royalty, and cultural icons. After decades of prominence, the historic property was listed on the National Register of Historic Places in 1977 and underwent an extensive restoration beginning in 2021. Reopened in 2024, The Bellevue now stands as a reimagined, multifaceted destination that honors its legacy while welcoming a new generation of travelers, reaffirming its place as The Grand Dame of Broad Street. Its revival has already earned significant industry recognition, including the 2025 AHEAD Americas Awards for Hotel of the Year and Best Guest Rooms, a #6 ranking in Condé Nast Traveler's 2025 Readers' Choice Awards for the Mid-Atlantic, and Gold Key Awards for Best Midscale Lobby and Best Midscale Hotel.

Overview

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group & volume transient. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms only) to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment. This position is a selling leader and covers a portion of the group market.

Responsibilities

• Responsible for leading & driving top line revenue for traditional sales segments to include group & volume transient.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
• Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication.
• Prepare correspondence to customers, internal booking reports and file maintenance.
• Participate in daily business review meeting, training and other sales related meetings as required.
• Ability to work with other departments within the hotel to provide quality service to customers.
• Maintain positive guest relations at all times.
• Resolve guest complaints, ensuring guest satisfaction
• Attend Industry Meetings and Tradeshows as requested in addition to Community Events
• Develop and maintain knowledge of Local and Economic Market trends, Competition and Customers.

Qualifications

• Bachelor's degree preferred in Marketing
• At least 3 years' experience as a sales leader, with prior hotel sales experience and progressive luxury hotel sales experience.
• Deep understanding of Luxury guest expectations and 5-star service delivery.
• Experience dealing with/communicating with ownership groups and asset management, and our Partner vendors.
• Proficient in managing/using sales automation (ENVISION) & PMS systems.
• Experience working collaboratively with revenue management.
• Prior Hotel experience in Hospitality Sales, Conference Planning, and/or Convention skills.
• Well-rounded knowledge of all market segments and channel sources, as well as the ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Excellent relationship-building skills and able to effectively network.