Director, Sports Marketing

Director, Sports Marketing

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection through events and athletes, building local and regional brand affinity while paying into Red Bull's relevant global and national strategies. Developing strategies and plans that connect with local Southeast Consumers, holding our heritage in Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the Southeast.

They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete Marketing Managers), Event Marketing through (Event Marketing Managers), Gaming through (Gaming Marketing Manager) and all related activity throughout the expansive geography of the region (FL,GA,NC, SC,TN,AR,MS,AL,LA). This person will continuously drive clear alignment between Global, National and their regional Sports Marketing team to ensure our strategies tactics and events to be the most innovative, on-brand, and impactful within the world of Red Bull.

Areas That Play To Your Strengths

All the responsibilities we'll trust you with:

• Own the annual Southeast Sports Marketing business plan defining priorities, investments, and growth opportunities
• Translate national strategy into regionally relevant programs that drive brand affinity, consumption and HHP Growth.
• Identify whitespace opportunities across sports, gaming, and athlete ecosystems. Continuously push the boundaries of sports marketing formats and storytelling.
• Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
• Identify, develop and ensure balanced Athlete & Team partnership portfolio that delivers against Regional & National goals.
• Identify and develop high potential athletes stories and help create opportunities to amplify their reach within the region and nationally
• With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and elevate local talent to national impact.
• Lead & support the creation, development and execution of regionally relevant sports marketing events. Continuing out legacy in Action sports & Growing reach in relevant Mass Sports.
• Deliver innovation in event formats to ensure Red Bull remains best-in-class in live experiences
• Drive flawless execution and maximize ROI across all regional activations
• Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
• Oversee Regional Sports Marketing resources to maximize the impact of local events.
• Lead & support Gaming Manager in developing regional gaming strategy in partnership with national teams
• Identify opportunities to engage the gaming community through players, events, and content
• Expand reach into new and younger audiences through gaming ecosystems
• Lead and partner with Field Marketing, Sales, Media Network and Brand teams to ensure quality planning of all Sports Marketing activities in the region
• Identify relevant branded and non-branded sports content and stories for our owned, shared and earned media channels
• Ensure integrated planning that amplifies Sports Marketing impact across all touchpoints
• Lead, coach, and develop a team of Sr. Sports Marketing Managers, Managers and Specialists
• Build a high-performance culture focused on creativity, ownership, and execution excellence by focusing on individual, strengths-based development.
• Drive succession planning and develop internal talent pipeline.
• Create a culture that recognizes effort and rewards execution following Red Bull's values

Your Areas Of Knowledge And Expertise That Matter Most For This Role:

that matter most for this role:

• Minimum 6 years of experience in Marketing and Management with a focus on sports, athletes, and consumers marketing with leadership responsibility.
• Proven ability to develop and execute large-scale marketing initiatives and events.
• Proven experience identifying, signing and managing Regional & National level Athletes & Team Partnerships.
• Experience in Collegiate Sports & NIL.
• Strong understanding of sports culture, trends, and emerging communities on a regional and national level.
• Experience managing significant budgets and delivering ROI.
• Expertise in content, storytelling, and integrated brand marketing.
• Demonstrated leadership experience managing and developing teams.
• Highly motivated self-starter, with high standards of work performance

• Travel 50-60%
• Permanent
• Benefits eligible

JOIN THE TEAM

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

The base salary range for this position is $149,440 - $224,160 + cash incentives. Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.