Brand Manager

Senior Brand Manager Digital & New ProductThe Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio.Responsibilities: Includes the following; other duties may be assigned.Develop and mine insights to determine consumer opportunitiesCreate new Digital Marketing and eCommerce Sales strategiesIdentify and commercialize new platform innovation ideasDevelop/tighten new product strategy in line with brand growth strategyLead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate processEngage in full understanding and implications of procurement and its impact on new product pipeline and timing availabilityRepresent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentationsParticipate in improving organizational process and train marketing talentCapabilities:CreativeStrategicInfluenceAnalyticalDecision makingCommunication skillsCollaborativeAbility to multi-task and prioritizeResults orientationLeads courageouslyThrive in an entrepreneurial, fast paced and dynamic environmentResourcefulExcel at interacting with all levels of management including senior leadershipSkills:Proficient in new product development validation research techniquesAble to collect and analyze syndicated data (IRI, Nielsen, Spectra)Skilled at leading cross functional teams through a defined stage/gate process from creation to commercializationAbility to develop and commercialization innovation both close-in and breakthroughDemonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended pathKnowledge of traditional customer baseKnowledge of core marketing processes, digital strategies, & eCommerceExperience:7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company2-3 years of Digital & eCommerceEducation:Bachelor's Degree. MBA preferred