Digital Media Content Coordinator

Position Overview

The Digital Media Content Coordinator will serve as the primary point of contact for all content capture, editing and delivering finished product on behalf of 23XI and will assist in the same for our partners. This includes at track race weekend capture and content. This role will also support the tactical management of 23XI social and content marketing including calendarization, content capture, measurement and execution, providing input and identifying opportunity on behalf of 23XI.

This role will focus on generating brand value and cultivating fan interaction and engagement around the team and the brand by creating content for social media channels and implementing and executing social media and digital strategies and tactics as directed by the Senior Manager of Digital Media and the VP of Marketing.

Candidates who advance past the first interview will be required to submit a reel or portfolio of professional work prior to the second interview.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Essential Duties and Responsibilities

• Capture content to enhance the 23XI Racing team brand both at and off track
• Edit and deliver finished product ready for sharing across multi mediums
• Contribute to content brief for race weekend needs specific to social media content plans
• Deliver photos and content in a timely manner to support strategic objectives
• Create engaging and effective posts for social channels
• Film and edit video content surrounding significant events during the NASCAR season
• Manage video projects, from conception to execution and incorporate consistent video content into digital strategy
• Produce and edit photos and graphics for social posts
• Incorporate innovative video and digital concepts across social channels
• Manage external postproduction vendors for content projects including SOW development & briefing, vendor set up and timeline communication
• Contribute to coordinating annual and weekly social content calendars
• Assist in monitoring tags, mentions and comments for fan feedback
• Ensure deadlines are met and adhere to sponsor requirements
• Stay current on digital and social media trends and implement best practices
• Participate in team meetings and brainstorming sessions
• Assist with developing strategies to grow 23XI Racing social media followers
• Assist in management of social media channels, including regular fan interaction
• Audit existing content to recommend tactics for improvement
• Self-edit work for adherence to brand guidelines, AP style and digital content best practices
• Assist with populating and maintaining the 23XI social media content calendar
• Where needed, support Partnership Management to execute contracted social posts and content projects
• Where needed, support partner content projects via content capture and editing
• Other duties as assigned by Manager

Required Skills, Experience and Abilities

To perform the job successfully, you should demonstrate the following competencies:

• Degree from an accredited four-year college or university in communications, journalism, digital media, film/media production or related field
• Proficiency in video production, video editing, graphic design and photography
• 1-3+ years of experience in digital media, social media, and communications with an established reel of successful work
• Proficient with major social platforms: Facebook, Twitter, Instagram, Snapchat, Tik-Tok and YouTube
• Proficient with office software such as Word, Excel, Power Point or equivalents
• Proficient with creative software, such as Adobe Photoshop, Illustrator, Premiere, and After Effects
• Flexibility to work weekends and ability to travel frequently to sporting events (e.g. NASCAR races) and

off-site appearances

• Proven ability to manage in a high intensity, quick paced environment
• Experience working in an entertainment or sports environment preferred
• Excellent grammar and creative writing skills
• Strong planning, project management, attention to detail and organization skills
• Creative thinker and self-starter with outgoing personality
• Attention to detail, highly organized, and able to multi-task on daily basis
• Ability to work collaboratively within a team
• Ability to foster positive relationships among peers, managers, and organizational partners
• Ability to thrive in a fast-paced environment
• Skills to work independently, and operate well under pressure to meet tight deadlines
• Ability to handle multiple tasks simultaneously
• Ability to drive execution and results