Director, Integrated Marketing

Director, Integrated Marketing

The Director, Integrated Marketing will serve as The RealReal's go-to-market quarterback, translating brand strategy, customer insights, and business priorities into a single, prioritized integrated marketing plan. This leader will shape how major campaigns, growth initiatives, product launches, seasonal moments, promotions, partnership activations, and company priorities come together across the customer journey. They will recommend where the organization should focus, surface necessary tradeoffs, and align teams around clear objectives, audiences, messaging, roles, timelines, and measures of success. Working across Brand Strategy, Creative, Communications, Performance Marketing, CRM, Product, Partnerships, and other functions, this leader will bring each team's expertise together into cohesive programs that launch effectively and deliver measurable impact. The ideal candidate is both a senior strategic leader and a hands-on operator who can influence executives, create structure from complexity, and personally drive critical work forward in a lean organization.

What You Get To Do Everyday

Translate brand strategy, consumer insights, and company growth priorities into a clear integrated go-to-market strategy and marketing plan

Guide the portfolio, pacing, and sequencing of major campaigns, buyer and consignor growth initiatives, product launches, seasonal moments, partnership activations, and priority company initiatives

Recommend prioritization and resource tradeoffs, identifying where the organization should focus

Lead annual, quarterly, and ongoing integrated planning, establishing the calendars, operating rhythms, and decision points required to align teams

Develop integrated briefs that define business objectives, target audiences, messaging, channel roles, experience requirements, KPIs, and ownership

Orchestrate execution across Brand, Creative, Communications, Performance Marketing, CRM/Lifecycle, Merch, Retail, Product, Partnerships, Sales, and other teams to deliver a cohesive customer experience

Establish clear roles, dependencies, milestones, and governance, proactively surfacing risks and facilitating cross-functional decisions

Partner with Marketing leadership and channel owners to establish measurement plans, evaluate business and customer impact, and translate performance into future recommendations

Build repeatable playbooks and learning loops that improve go-to-market effectiveness over time

Lead and develop the Senior Manager of Integrated Marketing while remaining highly hands-on in the planning and execution of priority initiatives

Represent integrated marketing plans and recommendations in senior leadership forums through clear, executive-ready communication

What You Bring To The Role

Minimum Requirements:

15+ years of progressive experience in integrated marketing, go-to-market strategy, brand marketing, marketing strategy, or related consumer marketing roles

Demonstrated experience leading complex, cross-functional campaigns and launches from strategy through execution, measurement, and optimization

Deep understanding of how brand, creative, communications, paid media, CRM/lifecycle, site, retail, product, partnerships, and owned experiences work together to drive results

Proven ability to translate multiple business priorities and stakeholder inputs into a focused, actionable integrated plan

Strong strategic judgment, including the ability to evaluate opportunities, recommend tradeoffs, and focus teams on the highest-impact work

Experience developing annual marketing plans, campaign portfolios, launch calendars, operating cadences, and go-to-market frameworks

Strong analytical and commercial orientation, with experience defining KPIs and using performance insights to improve future plans

Exceptional cross-functional leadership skills, with the ability to influence senior stakeholders and drive accountability across teams

Excellent written, verbal, and visual communication skills, with the ability to simplify complexity and develop compelling briefs and executive recommendations

Ability to operate as both a strategic leader and a hands-on contributor in a fast-paced, lean environment

Experience managing and developing high-performing marketing talent

Ability to travel up to 10% of the time

Preferred Requirements:

Experience within a scaled consumer, retail, fashion, luxury, e-commerce, resale, or marketplace business

Experience marketing to multiple customer audiences or sides of a marketplace

In-house operating experience, potentially combined with integrated agency or consulting experience

Experience partnering with acquisition, lifecycle, product, and analytics teams to connect integrated marketing with measurable growth outcomes

Compensation, Benefits, + Perks

The expected salary range for this role is $-$. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate's skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR's total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with 40 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That's why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.