Marketing Manager (Specs)

The Creative & Marketing team at Snap brings our brands to life in culture so more people understand who we are and how to utilize Snap Inc. products and services In this role, you'll lead and drive key brand and go-to-market initiatives for SPECS, translating business strategy into marketing vision and output across the consumer journey You'll be a core cross-functional leader across the organization, helping shape how SPECS shows up across campaigns, content, creators, channels, and launch moments in both the U.S. and global markets Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases, ensuring the work is strategically sharp, creatively excellent, and aligned to business goals Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases that make SPECS feel desirable, relevant, and human Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments, partnering with internal teams and external collaborators to build credibility, desirability, and social proof Shape content strategy and execution across owned and amplified channels, including social, web, email/CRM, and campaign assets, ensuring consistency of message, tone, and brand expression across every touchpoint Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution while upholding a high standard of creative excellence Partner with Media and Channel Marketing to develop integrated brand and performance plans that move audiences from awareness and desire to consideration, action, and post-launch engagement Lead communication and collaboration across cross-functional teams including Product, Comms, Developer Relations, Research, Media, and external partners to keep work moving and ensure organizational alignment Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact Cultivate a collaborative, inclusive, and high-trust team environment, and contribute as a strong partner across the broader organization Benefits Up to 28 weeks of parental leave and return-to-work program Adoption, surrogacy, infertility, and fertility preservation benefits Backup child care coverage, center-based care support, & caregiver assistance Dependent Daycare Flexible Spending Account Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health Lactation rooms (based on office location) and breastmilk shipping coverage For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy Short-term disability, long-term disability, basic life insurance, and AD&D insurance Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options Dental coverage, including orthodontia benefits Vision coverage, including frame and contact allowance and LASIK benefits Free membership to One Medical for primary and urgent healthcare services Business Travel Insurance Gym perks and discounts Team fitness classes and races Sports leagues Cooking and nutritional workshops Well-being reimbursement Unlimited access to virtual physical therapy with Anthem 15 sessions per year of mental health for you + dependents through Lyra Generous time off and leave programs. In the US, this includes the following: Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members 15 sick and safe days per year 12 paid holidays per year Social gatherings, team outings, and volunteering programs Meditation and yoga classes Speaker series, classes, and subscriptions to educational programs Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th% Flexible Spending Accounts for healthcare, daycare and commuter Health Savings Account with employer contributions Rocket Lawyer memberships Financial education programs Snap exclusive discounts and perks Compensation packages that let you share in Snap's long-term success! #J-18808-Ljbffr Snap