Head of Marketing, Retail
SAME
SAME is seeking a highly strategic, creative, and forward-facing Marketing Manager to lead the brand's marketing initiatives across digital, retail, partnerships, launches, and customer engagement. This role is ideal for someone deeply immersed in fashion, luxury, and culture who understands how to build brand awareness while driving measurable business growth.
The Marketing Manager will play a key role in shaping the brand narrative across all customer touchpoints, overseeing campaign execution, brand partnerships, launch strategy, retail marketing, and cross-functional marketing initiatives. The ideal candidate has strong experience within luxury fashion or lifestyle brands and understands both creative storytelling and performance-driven marketing.
MARKETING MANAGER
SAMEFull-Time · In-Person · Santa Monica, CA
Monday-Friday · 9:00 AM-5:00 PM
SAME is seeking a highly strategic, creative, and forward-facing Marketing Manager to lead the brand's marketing initiatives across digital, retail, partnerships, launches, and customer engagement. This role is ideal for someone deeply immersed in fashion, luxury, and culture who understands how to build brand awareness while driving measurable business growth.
The Marketing Manager will play a key role in shaping the brand narrative across all customer touchpoints, overseeing campaign execution, brand partnerships, launch strategy, retail marketing, and cross-functional marketing initiatives. The ideal candidate has strong experience within luxury fashion or lifestyle brands and understands both creative storytelling and performance-driven marketing.
KEY RESPONSIBILITIES
Lead and execute brand marketing initiatives across eCommerce, retail, wholesale, launches, partnerships, and campaigns
Develop and oversee seasonal marketing calendars aligned with product drops, store openings, retail activations, and key business moments
Manage campaign strategy and execution across email, SMS, paid media, partnerships, events, and customer marketing initiatives
Collaborate closely with creative, PR, social, eCommerce, and retail teams to ensure cohesive storytelling across all channels
Assist in planning and executing photoshoots, launches, events, gifting initiatives, and brand activations
Oversee relationships with external agencies, marketing vendors, and strategic partners
Analyze campaign performance and customer engagement data to optimize future marketing strategies
Support customer acquisition, retention, and brand awareness initiatives across digital and physical retail channels
Assist in developing marketing strategies for retail stores, pop-ups, and international expansions
Stay informed on fashion, luxury, cultural, and digital marketing trends to help evolve the brand's positioning and growth strategy
Ensure all outward-facing marketing aligns with the elevated aesthetic, voice, and positioning of SAME
QUALIFICATIONS
4-7+ years of experience in fashion, luxury, beauty, or lifestyle marketing
Strong understanding of brand marketing, campaign development, and customer engagement
Experience overseeing campaigns across email, SMS, partnerships, retail marketing, and paid media initiatives
Excellent communication, organizational, and project management skills
Strong eye for branding, luxury positioning, and visual storytelling
Ability to manage multiple projects simultaneously in a fast-paced environment
Collaborative, proactive, and highly solutions-oriented mindset
Experience with Shopify, Klaviyo, Google Workspace, and marketing analytics platforms preferred
Passion for fashion, luxury, design, and culture
DETAILS
Full-time, in-person role based in Santa Monica, California
Monday through Friday, 9:00 AM-5:00 PM
This role is ideal for someone who understands both the creative and strategic sides of luxury brand marketing and is excited to help shape the continued growth of SAME.
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