Asset & Wealth Management, Marketing, Digital Experience Designer, Associate - New York - 2027

ABOUT THIS JOB

This opening is for a 2027 start date.

We are seeking a versatile Associate, Digital Experience Designer to join the Martech & Digital Infrastructure team in the Wealth Management Marketing team, supporting both the Private Wealth Management (PWM) and Goldman Sachs Ayco (Ayco) businesses. This is a hybrid design and execution role, sitting at the intersection of UX design, webpage authoring, email design support, and conversion testing implementation where you’d be supporting the full digital experience lifecycle across PWM and Ayco.

This role is ideal for someone who is equally comfortable designing in Figma or a CMS as they are supporting the implementation of A/B test variants — a combination that makes them a high-impact contributor across the team.

OUR IMPACT

WEALTH MANAGEMENT

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design.

PWM

Goldman Sachs Private Wealth Management (PWM) specializes in creating comprehensive wealth management plans for ultra-high-net-worth individuals and families, as well as select institutions, including foundations and endowments. PWM Teams work one-on-one with clients to advise and deliver customized strategies drawn from our deep investment experience, diverse wealth management capabilities, and global reach. Our Private Wealth Advisors (PWAs) deliver an unparalleled investment platform inclusive of the full product and service offerings of Goldman Sachs and beyond, which may include tax and estate planning, philanthropic planning, and private banking and lending services. As client needs evolve, this close relationship allows the team to offer complementary services and new opportunities by leveraging the resources of Goldman Sachs and beyond.

Ayco

Goldman Sachs Ayco specializes in financial planning with a focus on optimizing the value of benefits and compensation offered by clients’ employers and wealth management for high-net-worth clients. We seek to help clients achieve more clarity around their financial picture; feel more confident they can use their money to live the life they want today, while they plan for tomorrow; and feel more in control. Our dedicated team of advisors and coaches, across approximately 110 offices throughout the U.S., build and implement financial plans with each client’s values, priorities, and beliefs at the center. We work with clients to help navigate across seven key financial planning disciplines and access Goldman Sachs’ 150+ years of financial experience. As our clients’ lives unfold, we help adjust their strategy, explain tradeoffs, and serve as a sounding board. Goldman Sachs Ayco seeks to help our clients minimize financial stress and maximize their return on life, today and tomorrow.

PWM Marketing & Martech

The PWM Martech & Digital Infrastructure team is the operational and analytical engine powering Wealth Management's digital ecosystem. We own and operate our enterprise digital platforms, spanning web experience, marketing automation, CRM, analytics and Email marketing and are responsible for every digital touchpoint from first prospect impression through the full user journey. We focus on building and optimizing digital experiences that engage ultra-high-net-worth prospects and clients across PWM and Ayco.

ABOUT THE ROLE

The Associate, Digital Experience Designer is a core design and production execution role where supporting the design, authoring, and optimization of our website and email touchpoints spanning across UX design, component configuration, email design, and A/B test page implementation to ensure our digital touch points are polished, on-brand, and continuously improving.

You will work closely with stakeholders from across the team, designing and building experiences across web and email, and supporting the implementation of test variants.

RESPONSIBILITIES

UX Design & Visual Experience

• Design wireframes, mockups, and page layouts for new web pages, landing pages, and site sections, translating brand direction and content briefs into intuitive, UHNW-appropriate digital experiences

• Maintain and contribute to the design system and component library, ensuring visual consistency and brand compliance across all assets

• Collaborate with copywriters, the content team, and marketing stakeholders to translate complex wealth management concepts into clear, accessible, and compelling digital experiences

• Ensure all designs meet WCAG accessibility standards and Goldman Sachs brand guidelines

• Design responsive layouts optimized across desktop, tablet, and mobile with a strong command of typography, visual hierarchy, and layout principles

• Design and recommend component enhancements/limitations to stakeholders (Marketing, Product and Engineering) across CMS and Email marketing platforms

• Translate design system and toolkits across platforms into implementation

Web Authoring & Page Support

• Support daily web authoring operations in the CMS, configuring components, assembling page layouts, and publishing content across PWM and Ayco web properties

• Assist the Web team with page updates, content changes, and quality assurance, ensuring accuracy, brand compliance, and accessibility standards before and after publish

• Manage component configuration across the CMS, selecting, customizing, and troubleshooting existing components to meet page design and content requirements

• Support multilingual web builds by configuring and publishing localized page variants in coordination with translation partners

Email Design Support

• Support the design and production of email templates and one-off campaign emails by working within established brand guidelines to produce visually consistent, mobile-responsive email layouts

• Collaborate with broader marketing and design team by providing design assets, layout guidance, and visual QA support for email builds

• Assist with email rendering QA across major clients (Outlook, Gmail, Apple Mail, mobile) — flagging design or layout issues before deployment

• Contribute to the email template library by designing new modular components that can be reused across campaigns and nurture journeys

A/B Test Page Implementation & Design Support

• Support the implementation of A/B test variants in Adobe Target, designing and configuring the page layouts and components required to run experiments defined by the key stakeholders

• Design test variant page layouts and components by translating test hypotheses into visually distinct, properly structured page experiences ready for QA and launch

• Conduct pre-launch QA on test variants ensuring pages render correctly, components are configured accurately, and the experience matches the intended design before a test goes live

• Partner with the cross-functional team on test readiness, flagging implementation issues and ensuring variant pages are built to spec

Cross-Functional Collaboration & Operations

• Serve as a flexible design and production resource, supporting web design, authoring, email, and test implementation needs as priorities shift

• Coordinate with marketing stakeholders to route page changes and design work through appropriate approval workflows before publishing

• Partner with the Web team to hand off designs and escalate technical implementation needs that go beyond component configuration

• Contribute to project tracking and backlog management, flagging capacity constraints and surfacing prioritization trade-offs

SKILLS & EXPERIENCE WE ARE LOOKING FOR

Required

• UX & Visual Design: Proficiency in Figma, Adobe XD, or equivalent design and prototyping tools; demonstrated ability to produce wireframes, mockups, and responsive page layouts with a strong portfolio

• Web CMS Experience: Hands-on experience authoring and publishing pages in an enterprise CMS — Adobe Experience Manager (AEM) strongly preferred; equivalent platforms considered

• Email Design: Experience designing mobile-responsive email layouts and familiarity with email design best practices, rendering constraints, modular template systems (experience with Storyports and Litmus preferred)

• A/B Test Implementation: Comfort configuring and building page variants in testing tools (Adobe Target, Optimizely, or equivalent) — executing the design build accurately and on time

• Design Fundamentals: Strong command of typography, visual hierarchy, layout, color, accessibility standards (WCAG) and email deliverability best practices

• Attention to Detail: Strong QA instincts, being able to catch rendering issues, broken components, copy errors, and accessibility gaps before they reach a live audience

• Collaboration & Communication: Comfortable working across matrixed teams — content, engineering, compliance, analytics — with clear written and verbal communication

• Design system governance: Maintaining and contributing to a shared component library at scale

Preferred

• Experience working in a regulated or compliance-driven environment and comfort routing design work through approval workflows

• Familiarity with HTML/CSS - not a development role, but front-end fundamentals help when configuring components and troubleshooting rendering issues

• Exposure to web analytics or behavioral tools such as Adobe Analytics, Contentsquare, or equivalent with proven ability to connect design decisions to performance data

• Experience supporting multilingual or international web builds

Education

• Undergraduate degree preferred — Design, Interactive Media, Visual Communications, Marketing, or a related field

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

© The Goldman Sachs Group, Inc., 2023. All rights reserved.

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.

Salary Range
The expected base salary for this New York, NY, United States-based position is $85000-$160000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.