Senior Product Marketing Manager
Jobtailor
Responsibilities
- Build product messaging for the Americas across value propositions, positioning, message houses, use cases, and feature descriptions, in partnership with Product and R&D.
- Define hero workflows that unify the Plaud experience across device, software, and AI, and translate them into user stories, demo narratives, and core messaging.
- Translate hardware and AI capabilities into clear user value, turning specs into benefit-led messaging with accurate proof points.
- Adapt global messaging for Americas audiences, channels, and competitive context.
- Partner with Creative to deliver launch-ready assets, including product and landing pages, PDP and Amazon content, comparison charts, onboarding copy, feature explainers, blogs, videos, and campaign copy.
- Lead go-to-market storytelling and execution for device launches and major product releases, including launch briefs, messaging kits, FAQs, and rollout plans.
- Translate global product launch strategies into strong regional go-to-market work.
- Enable Sales, Marketing, Support, and regional/global teams with product training, enablement decks, and internal briefs.
- Use user feedback and competitive insight to refine positioning, differentiation, and messaging quality.
Requirements
- 7+ years in product marketing or equivalent, preferably in consumer electronics, AI, or productivity tech.
- Strong content creation, with experience writing product messaging, feature descriptions, use cases, and marketing copy, including hardware details.
- Strong execution, able to ship high-quality assets quickly across multiple work streams.
- Excellent written and verbal communication in English.
- Entrepreneurial mindset with the ability to take work from 0 to 1.
- Ability to turn ambiguity into clear ideas.
- Worked closely with global and regional teams to bring highly cross-functional work to life.
- Data-informed mindset that balances analytical and creative thinking.
- Skilled with AI tools to improve efficiency and content quality.
- Proficiency in go-to-market and product marketing frameworks, including positioning and message house development.
- Storytelling and structured writing with attention to clarity, hierarchy, and audience fit.
- Analytical mindset that synthesizes product data, user insights, and competitive intelligence into messaging improvements.
Vacancy posted 5 hours ago
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