Senior Product Marketing Manager

About the role MyHealthTeam, a Swoop company, is seeking a Senior Product Marketing Manager to lead positioning, messaging, and go-to-market strategy that drives member awareness, activation, and engagement across our growing portfolio of chronic condition social networks. This is a high-ownership role for an experienced PMM who is equally comfortable shaping strategy and rolling up their sleeves to ship campaigns, run experiments, and dig into the data. You'll set the bar for how we bring new value to members and have direct influence on how millions of people facing chronic health conditions discover and engage with our networks. What you'll do Go-To-Market Strategy: Lead end-to-end go-to-market strategy and execution for new product features, site launches, and member-facing initiatives from positioning and messaging through launch, measurement, and iteration. Value Prop Positioning: Own member value proposition messaging and product positioning across the funnel, ensuring a consistent and compelling story from acquisition through activation, engagement, and retention. Lifecycle and Activation Programs: Design, run, and test lifecycle and activation programs (email journeys, in-product messaging, onboarding flows) in partnership with the Product Team that move new members from sign-up to meaningful engagement. Integrated Marketing at Scale: Develop and execute marketing campaigns across channels including email, social, paid, and in-product, partnering with the CRM and Community teams to deliver integrated programs, leveraging AI as appropriate. Testing and Iteration: Build a strong testing and experimentation practice (hypothesis-driven A/B tests, message testing, and landing page optimization) and translate results into clear recommendations. Market Research: Conduct market, member, and competitive research to sharpen positioning, identify white space, and inform product and marketing priorities. Analysis and Presentation: Define and track the metrics that matter for each program, synthesize performance into clear narratives for leadership, and use insights to drive the next round of work. Cross-Functional Partnership: Partner cross-functionally with the Product, Engineering, Community, Analytics, Design, and Sales teams to align on priorities, unblock execution, and ensure launches land well internally and externally. Serve as a Senior Voice on the PMM Team: Raise the bar on craft, mentor less experienced marketers, and contribute to team strategy, process, and learnings. Qualifications A bachelor's degree in marketing, communications, or a related field - or equivalent experience Six or more years of product marketing or closely related experience, preferably in consumer technology, digital health, or community-driven business Demonstrated success leading GTM for product launches and owning positioning and messaging for a product or product area Strong track record running lifecycle, activation, or growth marketing programs and using A/B testing and experimentation to drive measurable results Excellent written and verbal communication skills, with the ability to craft member-facing messaging and influence cross-functional partners and leadership A data-informed mindset - comfortable defining KPIs, partnering with Analytics, and using data to prioritize, evaluate, and tell the story of your work Strong project management skills and the ability to lead multiple workstreams across stakeholders with minimal hand-holding Genuine interest in healthcare, community, and improving outcomes for people facing chronic conditions Location The Product Marketing Team at MyHealthTeam is hybrid. This role requires in-person time at our office at One Post Plaza in San Francisco, typically two days per week. #J-18808-Ljbffr