Senior Product Marketing Manager

Responsibilities Build product messaging for the Americas across value propositions, positioning, message houses, use cases, and feature descriptions, in partnership with Product and R&D. Define hero workflows that unify the Plaud experience across device, software, and AI, and translate them into user stories, demo narratives, and core messaging. Translate hardware and AI capabilities into clear user value, turning specs into benefit-led messaging with accurate proof points. Adapt global messaging for Americas audiences, channels, and competitive context. Partner with Creative to deliver launch-ready assets, including product and landing pages, PDP and Amazon content, comparison charts, onboarding copy, feature explainers, blogs, videos, and campaign copy. Lead go-to-market storytelling and execution for device launches and major product releases, including launch briefs, messaging kits, FAQs, and rollout plans. Translate global product launch strategies into strong regional go-to-market work. Enable Sales, Marketing, Support, and regional/global teams with product training, enablement decks, and internal briefs. Use user feedback and competitive insight to refine positioning, differentiation, and messaging quality. Requirements 7+ years in product marketing or equivalent, preferably in consumer electronics, AI, or productivity tech. Strong content creation, with experience writing product messaging, feature descriptions, use cases, and marketing copy, including hardware details. Strong execution, able to ship high-quality assets quickly across multiple work streams. Excellent written and verbal communication in English. Entrepreneurial mindset with the ability to take work from 0 to 1. Ability to turn ambiguity into clear ideas. Worked closely with global and regional teams to bring highly cross-functional work to life. Data-informed mindset that balances analytical and creative thinking. Skilled with AI tools to improve efficiency and content quality. Proficiency in go-to-market and product marketing frameworks, including positioning and message house development. Storytelling and structured writing with attention to clarity, hierarchy, and audience fit. Analytical mindset that synthesizes product data, user insights, and competitive intelligence into messaging improvements. #J-18808-Ljbffr