Senior Product Marketing Manager

Senior Product Marketing ManagerThe Sage Group's client, a leading AI Identity Management company, is looking for a hands-on Senior Product Marketing Manager with a strong product or technical foundation to help define how we show up in the market. This role is contract to hire. This is not a generalist marketing role. The right person will be comfortable getting deep into the product, working directly with product managers, engineers and solutions engineers and understanding how we work at an architectural and technical level. You do not need to be an engineer, but you should be able to follow technical conversations, ask smart questions and turn complex product capabilities into clear, credible messaging. You'll work across product, engineering, sales, customer success and executive leadership to translate technical innovation into stories customers understand and sales teams can use. You'll own product launch coordination, major content, customer communications and sales enablement while partnering closely with demand generation to build campaigns that create awareness and pipeline. You'll create a lot yourself, but you'll also know when to bring in outside expertise. You'll manage external writers, analysts and industry contributors, keeping projects moving while ensuring every piece of content reflects a consistent point of view and a high editorial standard. If you enjoy getting close to the product, working through technical complexity and turning what you learn into strong market-facing stories, you'll fit right in.What you'll support:Product launches and go-to-marketServe as a true extension of the product team throughout the product lifecycle, from early discovery and design through launch, adoption and iterationDevelop a deep understanding of our architecture, integrations, workflows and technical differentiationParticipate in product and engineering discussions to understand what is being built, why it matters and how it should be positionedLead messaging and go-to-market planning for new products and major feature launchesCreate launch plans, customer announcements, sales assets and supporting contentPartner with product and sales to recruit and support design partners and lighthouse customersHelp shape product positioning and roadmap decisions based on customer, field and market feedbackMessaging and content:Own product messaging and positioning across the companyWork closely with product, engineering and solutions engineering to ensure all messaging, content and enablement materials are technically accurateDevelop content including solution briefs, web copy, blog posts, white papers, presentations, customer stories and thought leadershipTranslate complex technical concepts into clear business value for technical and executive audiencesSupport and expand our GEO and LLM visibility strategy through high-quality, authoritative contentManage external writers, analysts, agencies and industry contributors to scale content production while maintaining a consistent voice and high editorial standardsSales, partner and field enablement:Build and maintain sales playbooks, battlecards, pitch decks and competitive messagingCreate partner enablement materials and product trainingSupport strategic sales opportunities with customer-facing content and executive presentationsGather feedback from the field to continuously improve messaging and enablementPartner with product and solutions engineering to develop technically accurate product demos, demo narratives and supporting presentationsDeliver product presentations and demonstrations to customers, analysts, partners and industry audiences when appropriateCustomer marketing:Build an ongoing customer communications program including newsletters, webinars, product updates and educational contentInterview customers and develop case studies, testimonials and reference storiesCapture customer insights that influence messaging, positioning and future product directionAnalyst and market engagement:Build relationships with industry analysts and key influencersCoordinate analyst briefings, inquiries and supporting materials for executive leadershipConduct customer, buyer and market research to validate positioning, refine personas and identify emerging use cases and market opportunitiesMonitor competitive activity and industry trends to strengthen positioning and sales readinessCampaigns, webinars and events:Partner closely with demand generation to develop integrated campaigns that drive awareness and pipelineCreate the messaging and content that powers campaigns, including landing pages, ebooks, webinars, email nurtures and digital assetsSupport industry events with booth messaging, presentations, signage, product demos and event collateralParticipate in webinars, customer conversations, user groups and industry events as a knowledgeable representativeEnsure every launch is supported by a coordinated marketing campaign and supporting sales assetsWhat success looks like:Successful product launches that are delivered on time and adopted by customers and the fieldClear, differentiated messaging that is consistently reflected across every customer touchpointHigh-quality content that supports thought leadership, demand generation, GEO and LLM visibilitySales and partners who have the tools and messaging they need to winStrong analyst relationships and growing market awarenessCustomer stories and communications that increase engagement and advocacySales enablement that is actively used by the field and improves message consistency, seller confidence and executionMarketing assets delivered on schedule to support campaigns, webinars and eventsMeaningful contribution to shared pipeline and campaign performance goals alongside demand generationWhat we're looking for:Product and technical foundationProduct marketing experienceCommunication and collaborationHow you workFull time employee. Remote in the US. Pay: $170,000/year – $220,000/year. This role is unlikely to be the right fit for someone whose experience has been primarily in brand, corporate communications or demand generation without meaningful ownership of technical products.