Head of Growth

Summary :

A fast-growing, innovative, dynamic B2B organization that partners with companies across industries to optimize organizational health and performance, using a data-driven, proprietary methodology to provide leaders with deep insights into their culture, people, and strategic direction to unlock growth and future potential, is seeking a Head of Growth.

This role connects buyer needs to high-impact content, campaigns, and customer experiences, with full accountability from strategic brief through execution, measurement, and continuous improvement. The successful candidate will own the content operation, demand generation, and client marketing delivery, personally executing and optimizing the work.

Responsibilities :

• Translate platform features, certification methodologies, and pricing packages into specific, evidence-backed buyer benefits by analyzing sales conversations and interviewing customers to overcome buying objections
• Generate demand by owning the editorial calendar and production for two weekly thought-leadership and conversion emails, web properties, and social media channels to turn research and customer data into scalable demand
• Personally build and launch campaign briefs, email copy, landing pages, nurture sequences, digital ads, and conversion paths from first engagement through qualified sales conversations
• Construct and manage a repeatable, AI-assisted content operation using agents, bots, low-code tools, and reusable workflows to maximize output and direct specialist contributors when needed
• Execute documented quality checks and human approval before any release, verifying brand voice, tracking links, form routing, mobile optimization, and integration accuracy
• Prioritize high-yield, budget-conscious acquisition channels including paid search, LinkedIn, email, and retargeting while building out acquisition-focused SEO and answer engine optimization (AEO)
• Equip Account Executives with targeted campaigns, outreach sequences, and case evidence to move prospects from first conversation to signed agreement
• Build onboarding, adoption, renewal, and expansion campaigns alongside customer nurture sequences and account-based plays to maximize existing client growth and generate proof points
• Personally deliver agreed-upon marketing components for platform education, customer articles, and employer visibility, utilizing SEO tools and analytics to report on referral traffic and visibility gains
• Manage routine CRM setup, database segmentation, automated workflows, website updates, and analytics tracking while troubleshooting integrations via native connectors, APIs, or webhooks
• Establish a focused campaign roadmap and budget with leadership, delivering weekly reports that track marketing-sourced qualified pipeline, new-client revenue, and expansion revenue against 30-, 60-, and 90-day targets

Qualifications :

• Proven track record of owning B2B demand generation for a recurring-revenue business with a consultative sales cycle
• Commercial results from campaigns you personally built, wrote, and launched, independent of agency or large-team support
• Expert proficiency in brand positioning, conversion copywriting, email marketing, landing pages, and paid media management
• Superior writing and editing judgment to turn raw executive insights into polished, omni-channel content
• Experience supporting both new-business sales pipelines and existing client retention or expansion initiatives
• Practical knowledge of CRM automation, workflows, pipeline reporting, and search/answer engine optimization (SEO/AEO)
• Direct experience building and testing landing pages, tools, or workflows using modern AI-generation and low-code platforms
• Practical mastery of AI orchestration, autonomous agents, custom bots, reusable prompts, and human-in-the-loop QA
• Experience building and troubleshooting data flows between core marketing systems and AI automation tools
• History of managing a defined marketing budget and making agile resource choices in a lean organization
• Experience marketing to HR leaders, enterprise software, employer-branding services, or research solutions is highly valued

This job is being represented by Media Recruiting Group, the premier recruiters for digital media, AdTech, MarTech, Media SaaS and related companies. In business for 25 years, we place quality at the heart of all that we do. Clients include: AdTech companies, Digital Publishers, Digital divisions of Media Companies, SaaS (Software as a Service) / Enterprise, Programmatic... Sell Side Platforms (SSP), Ad Exchanges, Demand Side Platforms (DSP), Marketing Technology companies, Ad Agencies, Data Providers, Aggregators, & DMP’s, Video, Social, Mobile companies, Behavioral Targeting companies, Media Buying Platforms, Lead Generation/Co-Registration companies, Ad Serving Platforms, Rich Media companies.

Required Notification: Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc. That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies. It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc. And every job may have a unique requirement. And every job could come in higher or lower than the range we are given. We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states. In the case of sales people, most time it is also a function of their contacts. If the job is an analyst, analytical skills and experience matter. Etc. This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate. Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states. Thus, know that anything we note in a salary range does NOT include such other compensation elements. And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit. We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required years of the required experience and skills, the minimum and maximum salary is approximated at $130,000 and $140,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation. Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.