Brand Manager
Yibi Hantang | China Lifestyle Extension Licensing Partner
Brand Manager – Strategic Partnerships
Location: New York, United States
About the Company
Yibi Hantang is a China market growth and brand licensing partner supporting international fashion, beauty and lifestyle brands. Building on Yibi Group’s manufacturing capabilities and experience operating China Gold’s e-commerce business, we help brands explore controlled licensing, product development and omni-channel growth opportunities in China.
About the Role
We are seeking a New York-based Brand Manager to develop relationships with premium fashion, beauty, wellness and lifestyle brands across the US market. You will identify suitable partnership opportunities, understand each brand’s positioning and long-term goals, and coordinate discussions between US brand partners and our China-based strategy, product and operations teams.
Responsibilities
- Identify US brands with potential for China market expansion or lifestyle licensing
- Build relationships with brand founders, executives, licensing teams and business development leaders
- Understand brand positioning, product strategy and partnership requirements
- Present Yibi Hantang’s China market-entry, licensing and operational capabilities
- Support brand evaluations, partnership proposals and commercial discussions
- Coordinate communication between US partners and China-based teams
- Track opportunities from initial contact through proposal, negotiation and launch preparation
- Represent Yibi Hantang at relevant fashion, beauty, luxury and lifestyle industry events
Qualifications
- 5+ years of experience in brand management, licensing, strategic partnerships or business development
- Experience within fashion, beauty, wellness, luxury or lifestyle industries
- Strong understanding of brand positioning and category extension
- Existing relationships within the New York or broader US brand ecosystem are preferred
- Excellent communication, presentation and relationship-management skills
- Fluent English; Mandarin is an advantage
- Must be based in New York
Equal Opportunity Statement
Yibi Group is committed to diversity and inclusivity in the workplace.
Vacancy posted 2 hours ago
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