Paid & Social Media Specialist

About Mowi

Mowi is the world's leading producer of sustainably farm-raised Atlantic salmon, dedicated to delivering premium seafood with a strong commitment to quality, innovation, and environmental responsibility. As a fully integrated global company, Mowi operates across the entire value chain, from feed production and farming to processing and distribution, ensuring full traceability and consistently high standards.

Headquartered in Bergen, Norway, Mowi employs approximately 12,500 people across 26 countries and is publicly listed on the Oslo Stock Exchange. The company is widely recognized as a global leader in sustainability and has been ranked among the most sustainable animal protein producers by the Coller FAIRR Index.

In the U.S., Mowi's operations include Ducktrap River of Maine in Belfast, ME, a flagship smoked seafood facility known for combining traditional smoking techniques with modern production practices. Ducktrap plays a key role in delivering high-quality, value-added products while supporting operational excellence and the local Maine community.

Learn more about the Mowi Company at

Learn more about MOWI Brand its full range of products at

Summary

The Paid & Social Media Specialist will support the execution, management, optimization, and growth of Mowi CP of the Americas' social media and digital advertising initiatives across multiple brands and platforms. This role will be responsible for managing day-to-day social media operations, including content deployment, community management, campaign execution, paid media support, video distribution, and performance tracking.

Reporting to the Digital Growth & E-commerce Manager, this role will play a critical part in driving brand awareness, audience engagement, consumer growth, and digital performance across both organic and paid channels. The ideal candidate combines strong social media execution skills with hands-on experience managing paid digital campaigns, optimizing content performance, and growing audiences across evolving social and e-commerce ecosystems.

This role requires a highly organized, creative, analytical, and platform-savvy marketer who understands how to build an engaging brand presence while supporting measurable business growth objectives.

The ideal candidate is equal parts creative marketer, community builder, and performance-driven digital operator. This individual thrives in fast-paced environments, understands both brand storytelling and paid media optimization, and is passionate about growing audiences through innovative content and strategic digital campaigns. They are detail-oriented, trend-aware, analytical, and capable of balancing executional excellence with growth-focused thinking across evolving digital and social platforms.

Responsibilities

Social Media Management & Content Deployment

• Manage day-to-day execution of social media channels across multiple Mowi brands and platforms.
• Schedule, publish, and optimize content across: Meta (Facebook & Instagram) / Pinterest / YouTube / TikTok / LinkedIn.

Emerging social and digital platforms

• Execute content calendars aligned with brand campaigns, product launches, seasonal initiatives, and retailer programs.
• Coordinate deployment of video content, reels, stories, livestream assets, and digital creative based on approved marketing calendars.
• Maintain brand consistency and ensure content aligns with overall marketing strategy and tone of voice.
• Community Management & Consumer Engagement
• Monitor and respond to comments, messages, tags, and community interactions across social channels.
• Support audience engagement initiatives to grow online communities and improve brand sentiment.
• Escalate consumer inquiries or issues to appropriate internal teams when necessary.
• Monitor social conversations, trends, and emerging platform opportunities.

Paid Media & Digital Advertising

• Assist in planning, launching, monitoring, and optimizing paid social and digital advertising campaigns.
• Support paid campaigns across social media platforms, google and retail digital media.
• Help manage audience targeting, campaign setup, A/B testing, retargeting, and optimization strategies.
• Support deployment and tracking of video stream advertising and paid content amplification initiatives.
• Collaborate with creative teams to optimize ad creative performance and messaging.

E-commerce & Retail Media Support

• Support digital campaign execution across retail and e-commerce platforms including: Amazon Ads / Instacart Ads / Walmart Connect / Retail media networks.
• Assist with sponsored product campaigns, display ads, and retail digital activations.
• Support initiatives that drive online conversion, traffic, and shopper engagement.

Analytics, Reporting & Optimization

• Track, analyze, and report social media and paid campaign performance metrics.

Monitor KPIs

• Provide actionable insights and optimization recommendations based on performance data.
• Create monthly reporting dashboards and campaign recaps.

Qualifications & Skills

Experience

• 3-5 years in social media marketing, paid media, digital marketing, or e-commerce roles.
• Hands-on management of both organic social growth and paid advertising campaigns.
• Background in consumer packaged goods (CPG), food & beverage, retail, lifestyle, or consumer brands strongly preferred.
• Demonstrated success growing social media accounts and improving engagement metric.
• Familiarity with emerging social and digital advertising platform.
• Strong understanding of social platform algorithms, audience growth strategies, and engagement optimization.
• Collaboration with designers, content creators, and video production teams.
• Exposure to influencer marketing and creator partnership programs.
• Proficiency with social media management tools such as Sprout Social, Later, Hootsuite, Sprinklr, or similar.
• Support of omnichannel retail and e-commerce growth strategies.

Skills

• Strong organizational and project coordination skills.
• Ability to manage multiple projects, deadlines, and priorities simultaneously.
• Exceptional attention to detail and accuracy
• Excellent written and verbal communication skills.
• Ability to work cross-functionally across departments and external partners with a collaborative, solutions-oriented mindset.
• Proficiency in Microsoft Excel, PowerPoint, Outlook, and Teams.
• Experience with project management tools such as Asana, Monday.com, Wrike, or similar platforms preferred.
• Strong analytical and performance marketing skills.
• Ability to interpret campaign data and optimize performance based on KPIs.
• Experience with reporting and analytics tools.
• Knowledge of social content trends, storytelling, and visual communication.
• Ability to coordinate content calendars and manage high-volume publishing schedules.
• Basic photo and video editing skills are a plus.

Success Metrics / KPIs

• Organic social media follower growth.
• Engagement rate growth.
• Reach and impressions growth.
• Paid campaign ROAS and conversion performance.
• Video views and completion rates.
• Website traffic from social and paid channels.
• Audience engagement and community response metrics.
• E-commerce campaign performance.
• Content deployment accuracy and timeliness.
• Growth of brand awareness and digital community.

**All requirements and skills are considered to be essential, unless otherwise indicated**

**Mowi is an Equal Opportunity Employer**

The above job description is not an all-encompassing list of duties and responsibilities required of the employee for this job.

Duties and responsibilities may change without notice.

Mowi is a Drugfree Workplace.

**Mowi does not accept recruiting agency resumes. Please do not forward resumes to our jobs alias, Mowi employees or any other company location. Mowi is not responsible for any fees related to unsolicited resumes**