MULTIMEDIA SALES MANAGER WBRC (6 NEWS & TELEMUNDO ALABAMA)

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBRC:

WBRC 6 News the dominant #1 ranked Gray-owned station in Birmingham Alabama (Market 46) and Telemundo Alabama has served as Central Alabamas trusted news and marketing leader for over seven decades. As the markets premier heritage brand we are home to the states largest First Alert Weather team and boast an unrivaled broadcast reach paired with a sophisticated full-service digital agency footprint. We dont just reach the communitywe connect businesses with audiences across every screen to deliver unmatched comprehensive and transformational results.

Job Summary/Description:

The Multimedia Sales Manager will bring fresh advanced strategies and tools into our sales operation. This role is a key strategic hire designed to help bridge the gap between traditional sales excellence and cutting-edge digital innovation. This position will lead and manage a sales team of Multimedia Executives overseeing the development and sale of our multimedia solutions to small medium and large businesses. You will work closely with the MEs to develop strategic data-driven Multimedia strategies to help our clients improve their customer acquisition conversions and revenue growth.

Duties/Responsibilities include but are not limited to:

What you bring:
Total ownership of the sales department revenue culture execution and team development
A competitive mindset: tests takes smart risks and pushes for growth
Constant ideas for packages positioning pricing partnerships and go-to-market
A true team builder who recruits coaches and grows talent
Exceptional communication up/down/across the organization; clear expectations and follow-through
Experience driving results in television and/or digital advertising

Key responsibilities:
Lead sales strategy and execution to deliver sustained revenue growth across broadcast digital
Create and maintain a high-performance sales culture with clear standards and accountability
Develop Birmingham market expertise and turn it into winning revenue initiatives
Manage and price inventory; forecast revenue; deliver reports as requested by the General Manager
Build and achieve budgets; provide accurate timely forecasts
Strengthen relationships with key clients agencies and community partners
Join the team on face-to-face sales calls weekly
Coach and develop Media Executives; recruit and on-board new talent
Use audience measurement tools to deliver insights and effective client solutions
Partner across departments to hit company and client goals

Qualifications/Requirements:

Proven leadership track record driving broadcast and/or digital ad sales growth
Strong negotiator and closer; builds long-term relationships and repeat business
Highly organized with attention to detail and strong follow-through
Experience with WideOrbit Matrix and Microsoft Office preferred
College degree or equivalent experience (5 years in sales leadership) needed
Must meet Gray driving requirements and have a valid drivers license

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )

WBRC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Manager