Director of Product Management

Role Description

As Director of Product, Consumer App, you’ll own the strategy, growth, and execution of Lonely Planet’s flagship mobile experience. Your primary mission is simple: Increase traveler engagement and retention.

You’ll build a product travelers return to repeatedly before, during, and after every trip—creating deeper relationships with our brand while driving sustainable business growth.

This is a highly cross-functional leadership role where you’ll partner with Design, Engineering, Editorial, Data, Marketing, and Commercial teams to deliver AI-native experiences that delight travelers and strengthen Lonely Planet’s position as the world’s most trusted travel companion.

What You’ll Own

• Product Vision & Strategy
  • Define and evolve the long-term vision and roadmap for the Lonely Planet App.
  • Prioritize opportunities based on customer insights, data, and business impact.
  • Balance long-term innovation with rapid execution and measurable outcomes.
• Engagement & Growth
  • Own product engagement, retention, activation, and membership conversion.
  • Develop product-led growth strategies that increase customer lifetime value.
  • Build a culture of experimentation through A/B testing, rapid iteration, and data-informed decision making.
  • Establish and own the app’s north-star metrics and success KPIs.
• AI-Powered Experiences
  • Lead the development of AI-native experiences that make travel planning and in-trip guidance more personal, contextual, and useful.
  • Partner with Engineering and Design to bring emerging AI capabilities into products customers love.
  • Ensure AI enhances—not replaces—the trusted expertise that defines Lonely Planet.
• Product Leadership
  • Lead cross-functional teams from discovery through launch and continuous optimization.
  • Align Engineering, Design, Data, Editorial, Marketing, and Commercial stakeholders around shared outcomes.
  • Raise the bar for product thinking, customer obsession, business outcomes, and execution across the organization.

What Success Looks Like

Within your first year, you will:

• Increase traveler engagement and retention across the app.
• Deliver measurable improvements in activation, repeat usage, and membership conversion.
• Launch AI-powered experiences that meaningfully improve traveler outcomes.
• Build a disciplined experimentation practice with clear business impact.
• Establish the Lonely Planet App as an indispensable companion throughout the traveler journey.

Qualifications

• Required
  • 8+ years building and scaling consumer digital products, including significant mobile app experience.
  • Experience owning product strategy and outcomes—not just feature delivery.
  • Demonstrated success growing engagement, retention, and customer lifetime value.
  • Strong analytical mindset with experience using experimentation and customer insights to guide investment decisions.
  • Exceptional ability to influence across Engineering, Design, Marketing, Data, and executive leadership.
  • Proven track record balancing strategic vision with hands-on execution.
• Preferred
  • Experience leading AI-powered consumer products.
  • Ability to operate AI-native, leveraging LLMs for prototyping, data analytics, user research, and generate PRDs.
  • Background in travel, subscriptions, marketplaces, media, or other consumer technology businesses.
  • Experience with modern product analytics platforms.
  • Passion for travel and building products that customers genuinely love.

Compensation

• Total Cash Compensation Range: $175,000 - $225,000
• This role is also eligible for a target bonus. Equity may be offered separately and not included in total cash compensation. Actual compensation varies based on location, experience, and qualifications.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.