ASO Specialist

ASO (App Store Optimization) Specialist

At Air Apps, we believe in thinking bigger and moving faster. We're a family-founded company on a mission to create the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2017 and now with offices in both Lisbon and San Francisco, we've remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you'll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management and change lives along the way.

This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.

About the Role

We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and conversion in the Apple App Store. You'll leverage keyword research, creative testing, and data-driven insights to drive user acquisition and retention through organic channels.

This role is perfect for someone who is passionate about mobile growth, detail-oriented, and excited to optimize across multiple apps that reach millions of users worldwide.

Responsibilities

• Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
• Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
• Analyze app store performance metrics and provide actionable insights.
• Monitor competitors and market trends to identify opportunities for growth.
• Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
• Stay on top of platform updates, industry best practices, and emerging ASO tools.

Requirements

• Around 3+ years of experience in ASO or mobile growth marketing.
• Strong understanding of app store ecosystems (Apple App Store, Google Play).
• Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
• Data-driven mindset with the ability to turn insights into action.
• Excellent communication and collaboration skills.
• Enthusiasm for AI, productivity, and digital tools.
• Based in Lisbon (onsite role).

What Benefits Do We Offer?

• Apple hardware ecosystem for work.
• Annual Bonus
• Top-tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Childcare support.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long-term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.