Digital Marketing Manager

Digital Marketing Manager Apparel Position Overview: The Digital Marketing Manager Apparel is responsible for account level strategy development, delivery and execution of digital marketing campaigns that launch new products, drive traffic to retailer websites & stores, and acquire new customers for our family of owned & licensed brands. The candidate will work closely with Randa sales teams and retail media networks to create awareness, drive consideration, and optimize purchase rate for our year-round and seasonal businesses. The candidate will manage and report on performance and advertising spend. Education/License Requirements: Bachelor's Degree in Marketing, Advertising, Business Administration, or Communications Essential Role Functions: Build relationships with large retail accounts & retail media networks (including Amazon Advertising, Criteo Retail Media, Kohl's Media Network, Macy's Media Network, Roundel, & Walmart Connect) to execute RAA's digital marketing objectives and sales targets. Utilize retail media networks to drive traffic (and conversion) to accessories assortments and product detail pages. Optimize ad campaigns of various formats, including search-based (Sponsored Product Ads, Sponsored Brand Ads), display-based (Product Display Ads, Responsive Ecommerce Ads), Connected TV, Product Sampling, and social / influencer campaigns within self-service or managed ad platforms. Collaborate with retailer marketing teams to participate in email & onsite marketing stories for tentpole selling periods and throughout the year. Manage deadlines and complete ad-operations tasks, including (but not limited to): creative & photography requests, marketing briefs, and retailer intake forms for campaigns. Track performance and advertising spend assuring campaigns are delivered on time, efficiently, and under budget. Create reporting templates, evaluate performance, and present insights to Randa sales teams on a monthly basis. Document workflows and technical requirements. Test new advertising formats, consumer marketing messages, and technology to improve campaign and sales performance. Manage the creation and execution of in-store POS graphics for a variety of national retailers Perform other duties as required or assigned that are reasonably within the scope of the activities enumerated above. Minimum Qualifications: 3-4 years of experience as a marketing coordinator or analyst at a national brand, retailer, or digital ad agency. Experience managing budgets Knowledge of various retail media network strategies and tactics Knowledge of Amazon Advertising strategies & tactics (1P vendor experience preferred) Clear and strong verbal, written, presentation skills, and interpersonal communication skills Strong analytical and creative skills, as the candidate will be utilizing both Ability to quickly adapt in a fast-paced, changing environment. Excellent time management and problem-solving skills Experience with data measurement, analytics, and reporting. Proficiency in Microsoft Office 365 programs Bachelor's Degree in Marketing, Advertising, Business Administration, or Communications Bonus Qualifications: Amazon Ads Foundation Certification Knowledge of product sourcing/licensing for Apparel & Accessories What we Offer: Competitive base salary. Hybrid work schedule. Three weeks of paid time off within the first year of employment. Company provided life insurance, short-term disability, long-term disability, and paid parental leave. Health, vision, and dental insurance options with low employee contributions. Commuter benefit plan. Optional supplemental life insurance, pet insurance, and accident & critical illness insurance offered at a group discount rate. 401(k). Unlimited access to our award-winning online fitness, and wellness program. A great place to work, fast-paced, with terrific career growth "The statements in this job description are intended to describe the general nature and level of work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. Randa management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary." #J-18808-Ljbffr