Product Manager

How You Will Contribute Product Strategy & Roadmap Partner with Marketing leadership to define and execute a multi-year donor engagement strategy and product roadmap. Co-own vision, roadmap, prioritization, and delivery of donor-facing digital products. Improve donor acquisition, activation, engagement, loyalty, retention, and donor lifetime value. Translate business objectives and customer needs into digital product investments and measurable outcomes. Balance customer needs, business priorities, technical feasibility, compliance, and timelines. Customer Intelligence, Analytics & Personalization Translate customer intelligence, behavioral insights, and predictive analytics into donor experiences. Define requirements and roadmap priorities for personalization, audience activation, intelligent decisioning, and engagement optimization. Incorporate behavioral, lifecycle, eligibility, preference, and engagement signals into journeys. Evolve customer intelligence capabilities for acquisition, conversion, retention, reactivation, loyalty, and lifetime value. Next-Best-Action & Intelligent Decisioning Operationalize next-best-action models using behavior, predictive analytics, business rules, and engagement signals. Turn model outputs into recommendations, decisioning frameworks, and donor engagement experiences. Define success measures and experimentation/adoption plans; govern and measure recommendation effectiveness. Digital Experience & Omni-Channel Journey Orchestration Deliver omni-channel journey orchestration (web, mobile, email, SMS, emerging channels). Enable personalization via dynamic content decisioning, targeting, journey optimization, and behavioral strategies. Product Delivery & Operational Excellence Lead cross-functional delivery; manage product lifecycle; communicate strategy, progress, value, risks, and outcomes. Lead and mentor Product Owners. Skills & Qualifications 8+ years related experience; Bachelor’s degree in relevant fields. Preferred: Master’s (MBA/Data Science/etc.). Required: healthcare/life sciences/regulated customer engagement (including blood/plasma donation). Strong product leadership, customer-centric digital experience creation, cross-functional initiative leadership. Experience with customer data/segmentation/journey orchestration/personalization; experimentation and measurement. Knowledge of next-best-action/AI/decisioning and predictive modeling concepts. Experience with CRM/CDP/journey orchestration/marketing automation; Agile/SDLC/DevSecOps. Salesforce experience preferred; certifications preferred. Takeda Compensation and Benefits Summary (for location Bannockburn, IL) Base salary range: $154,400.00–$242,550.00. Potential eligibility for incentives; medical/dental/vision, 401(k) match, disability, life insurance, tuition reimbursement, paid volunteer time off, holidays, well-being benefits; up to 80 hours sick time and up to 120 hours paid vacation for new hires. #J-18808-Ljbffr