Marketing Operations & AI GTM Leader

PartsSource is the leading technology and software platform for managing mission‑critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, we empower providers and service organizations to maximize clinical availability for patient care and automate the procurement of parts, services and training through a unique digital experience. About The Job Opportunity The Marketing Operations Manager owns reliability, governance and day‑to‑day execution of the marketing technology stack and enables high‑quality marketing execution across the business. This role blends operational discipline with hands‑on system administration to ensure marketing tools work as intended, data is clean and campaigns run smoothly. What You’ll Do Marketing Technology Ownership & Administration Own day‑to‑day administration of HubSpot, including campaigns, workflows, lists, lifecycle stages and properties Manage system configuration, permissions, documentation and change management Partner with the GTM Engineer on enhancements and integrations, ensuring designs are executed accurately Monitor system performance and proactively resolve issues before they impact execution Campaign Execution & Continuous Optimization Support execution of demand, lifecycle and account‑based marketing campaigns across channels Enable automated A/B testing across messaging, offers, timing and channel mix Train marketers on test design, execution and interpretation within HubSpot and related tools Translate results into actionable recommendations that improve conversion and engagement Perform quality assurance prior to launches to prevent data or workflow issues Lead Scoring, Intent & Buying Group Coverage Own operational implementation of lead scoring and marketing intent models Support evolution from MQL‑centric scoring to account and buying group coverage models Operationalize engagement‑based and intent‑driven workflows aligned to ABM strategies Partner with Marketing, Sales and RevOps to ensure scoring models are understood and trusted Data Governance & Quality Enforce campaign taxonomy, UTM standards and data entry conventions Monitor data quality and flag issues that impact reporting or downstream use Coordinate with the GTM Data Engineer on schema changes and data requirements Maintain documentation, runbooks and process standards Enablement & Cross‑Functional Execution Train marketing teams on tools, workflows and best practices Serve as first point of contact for marketing system troubleshooting Identify automation opportunities to reduce manual effort Partner with IT, Security and Data teams to ensure scalable, compliant systems What You’ll Bring Your Background 4+ years of experience in Marketing Operations, Marketing Systems or a related role Hands‑on administration experience with HubSpot; experience with 6sense and AdTech tools required Strong understanding of B2B marketing funnels and lifecycle management Experience operationalizing lead scoring, intent signals and account‑level engagement metrics Proven ability to work cross‑functionally with Marketing, RevOps, Sales Ops and Data teams Preferred Experience supporting demand generation and ABM workflows Familiarity with AI/ML use cases in GTM operations and automation Knowledge of B2B SaaS commercial operations and performance metrics Who We Want to Meet Act Like an Owner – Accountability & Execution: take ownership of marketing systems and follow through to reliable outcomes. Serve with Purpose – Business Impact: enable marketers to focus on results by removing operational friction. Adapt to Thrive – Learning Agility: quickly learn new tools, workflows and GTM approaches as the stack evolves. Collaborate to Win – Influence & Communication: partner effectively across Marketing, RevOps, Sales and Data. Challenge the Status Quo – Continuous Improvement: look for better ways to automate, standardize and scale execution. Benefits & Perks Competitive compensation package with salary, incentives, company ownership/equity and comprehensive benefits (401k match, health, college debt reduction and more) Career and professional development through training, coaching and new experiences Hybrid culture with new and beautiful workspaces that balance flexibility, collaboration and productivity Inclusive and diverse community of passionate professionals learning and growing together EEO PartsSource, Inc., and its affiliates and subsidiaries, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Legal authorization to work in the U.S. is required. #J-18808-Ljbffr PartsSource