Sr. Content Marketing Manager

United States / Boston, MA / Toronto / London | Rotterdam | Amsterdam | Munich | Berlin | Erlangen | Frankfurt | StuttgartMarketing – Branding and Creative /Full-time /RemoteMendix is a low-code app development platform:First, what is low-code? Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle. Gartner predicts that “by 2024, low-code application development will be responsible for more than 65% of application development activity.”Mendix, the global leader in enterprise low-code, is fundamentally reinventing the way applications are built. The Mendix platform was created to promote collaboration between Business & IT teams so that an entire organization can participate in the application development process. With Mendix, thousands of forward-thinking companies around the world like Ford Auto, Zurich Insurance, Freshfields, and Red Bull, can unleash their best ideas quickly. Mendix is repeatedly ranked a Leader in analyst reports from Gartner and Forrester. In the 2021 Gartner Magic Quadrant for Multiexperience Development Platforms, Mendix placed at the very top of the Leaders quadrant. Mendix is a Siemens Business:Siemens is a Top 10 Global Software Company and a leader on Fast Company’s Most Innovative Companies in the World! With the acquisition of Mendix in 2018, Siemens Digital Industries Software is driving transformation to enhance the digital enterprise where engineering, manufacturing and electronics meet the future of innovation. Mendix employees have the opportunity to work in a hyper-growth environment with the support of Siemens’ unbeatable legacy and resources.Siemens Digital Industries Software is looking for a Senior Content Marketing Manager who lives at the intersection of technical depth and compelling storytelling. You will lead and manage the production of content that earns the trust of developers, data engineers, platform architects, security practitioners, and the executives who lead them, translating complex concepts into narratives that drive awareness, pipeline, and product adoption.You'll be building category-defining content: technical deep dives, research-backed reports, practitioner guides, executive briefs. To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eager to stay ahead of the market (with analysts and customers) to make sure what we publish resonates and leads.What You'll DoContentManage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papersMentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributorsDevelop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publicationsPartner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journeyCollaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade contentIdentify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from salesLead a scalable content framework that can support multiple technical personasOwn the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece producedSEO & DistributionSupport the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel termsPartner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programsLead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolvesMeasurement & OptimizationTrack content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenueContribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authorityA/B test headlines, CTAs, and formats; use data to iterate quickly and scale what worksCross-Functional CollaborationServe as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pagerEnable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof pointsCoordinate with developer relations and community teams to amplify practitioner-generated content and surface customer storiesWhat We're Looking ForRequired7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure companyExceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VPDemonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narrativesStrong grasp of SEO fundamentals and experience driving measurable organic growthProven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on timeFamiliarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)PreferredBackground in data engineering, software development, or a technical field — or deep editorial experience covering this spaceExperience marketing to developer, practitioner, or highly technical audiences at scaleHands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications)Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows$102,500 - $184,500 a yearEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.