Senior Director, Revenue Strategy & Audience Insights

NYBG Job Description

Title
Reports to

Senior Director, Revenue Strategy & Audience Insights

Vice President, Membership & Business Development

Position Summary:

NYBG is seeking a strategic, analytically driven leader to serve as Senior Director of Revenue Strategy & Audience Insights. The Senior Director will lead visitation research, and forecasting efforts, translating data into actionable recommendations that shape programming, marketing, ticketing, and long-term revenue planning. The role has high visibility across departments and regularly informs executive decision making.

This position is ideal for a candidate with experience in analytics, consumer insights, or ticket and package pricing strategy who is motivated by the prospect of applying this experience to a mission-driven organization. Candidates should have demonstrated experience creating narratives from data and using those to drive recommendations to executive-level audiences.


Specific Duties & Responsibilities:

• Translate complex analyses into clear, actionable insights for leadership and cross-functional teams through dashboards, reports, presentations, and visualizations tailored to diverse stakeholders, enabling leadership and teams to adjust forecasts, strategies, and operations dynamically.
• Link audience insights to financial outcomes including ticket revenue, membership transactions, retail, and ancillary income.
• Analyze historical and real-time visitation, sales, and audience data to develop predictive attendance and behavior models, leveraging Excel and AI-assisted tools where appropriate, and translate those forecasts into financial scenarios that inform ticket pricing, packages, programming, and capacity planning.
• Partner closely with Marketing, Visitor Experience, Exhibitions and Programming, Education, Finance, and senior leadership to integrate sales insights into planning and operations.
• Own ticketing & visitation data integrity and governance, establishing standards, safeguards, and quality assurance practices that ensure accuracy, consistency, and reliability.
• Manage relationships with ticketing system vendors and external system providers. Track relevant expense budgets, deliverables, data security, and performance against institutional needs.
• Influence institutional strategy by presenting insights persuasively and building consensus at the executive level.
• Champion a data-driven culture by establishing best practices, mentoring teams, and setting a clear vision for analytics and forecasting.
• Serve as an institutional thought leader, staying current on trends and best practices in audience research, innovative pricing and ticketing strategies, industry benchmarking, and the responsible application of AI and emerging analytics technologies in cultural institutions.

Qualifications:

• Bachelor's degree required in quantitative-based field.
• Master's degree or equivalent professional experience preferred.
• Curiosity to study and apply relevant software and product innovations from both the nonprofit sector and the wider technology industry.
• Significant experience in audience research, consumer insights, analytics, or strategy, preferably in a complex, cross-functional organization.
• Expertise in data visualization using Excel, PowerBi or other tools.
• Demonstrated ability to connect data to outcomes and strategic decisions.
• Strong communication skills with the ability to present insights clearly to non-technical audiences and senior leaders.
• Collaborative, solutions-oriented mindset with the ability to navigate ambiguity, manage differing perspectives, and build consensus.
• Sound judgment and discretion when working with sensitive data.

Physical Demands & Work Environment:

While performing the duties of this position, the employee is required to, at minimum, sit at a desk, lift or move up to 25 pounds, occasionally work outdoors under a variety of weather conditions, and occasionally work under moderate or loud work conditions.


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Baseline Work Schedule:


Monday-Friday, 9 a.m. to 5 p.m. Hybrid work schedule with up to 2 days per week remote work (all staff required to be on-site on Wednesdays).

Salary: Commensurate with experience within the range of $115,000-$125,000.

Benefits:

• 20 Vacation Days
• 13 Paid Holidays
• 12 Sick Days
• Health and Dental Insurance Coverage
• 401K
• Pension Plan

Please include a cover letter with your application.


If you require an accommodation for any part of the application process, please notify the Human Resources department at [email protected].


If you are interested in applying for a position at the New York Botanical Garden, please go to to submit your application.

EOE/BIPOC/F/Persons with disabilities/Veterans