Vice President, Diversified & Value & Lifestyle Platform Commercialization Leader

Vice President, Diversified & Value & Lifestyle Platform Commercialization Leader

About the Company

Rapid-growing financial services organization

Industry
Financial Services

Type
Public Company

Founded
1932

Employees
10,001+

Categories

• Financial Services
• Consumer Lending
• Finance
• B2B
• Consulting & Professional Services
• B2C
• Banking
• Care Credit
• Carecredit
• Cooling and Heating
• Credit Cards & Transaction Processing
• Dayton
• General Electric
• Healthcare Financing
• Medical Financing
• My Synchrony
• Mysynchrony
• Personal Finance
• Pet Care Financing
• Private Security
• Retail Credit Card
• Synchrony
• Veterinary Financing
• Information Technology & Services
• Technology
• Retail Credit Cards
• Savings
• Synchrony Financial
• Insurance
• Venture Capital
• Consumer Financing

Specialties

• financial services
• consumer finance
• payments
• promotional financing
• installment lending
• savings products
• banking
• and online banking

Business Classifications

• SAAS
• B2B

About the Role

The Company is seeking a VP, Platform Commercialization Leader to spearhead the development of the commercial strategy for its diversified and value and lifestyle platform. This senior leadership role is pivotal in translating the platform's capabilities, market dynamics, client needs, and enterprise priorities into a cohesive plan for growth. The successful candidate will work closely with the growth organization to define ideal client profiles, identify priority use cases, and establish a go-to-market approach. Key responsibilities include leading the creation of multi-year commercial strategies, collaborating with cross-functional teams, and setting direction for product and marketing strategists. The role demands a strategic thinker with a proven track record in commercial and growth strategy, product commercialization, and the ability to influence and lead without formal authority. Applicants for the VP, Platform Commercialization Leader position at the company should have a Bachelor's degree in a relevant field, with an advanced degree preferred, and at least 10 years' experience in commercial strategy, growth strategy, or related areas. The role requires a leader with strong analytical and financial acumen, excellent communication skills, and a background in client relationship management. The ideal candidate will have a history of developing successful commercialization strategies, a deep understanding of market and client segmentation, and the ability to make data-driven decisions. Experience in leading complex, cross-functional initiatives and a proven track record in people leadership are essential. The role is suited to a strategic advisor who can provide guidance on commercialization decisions and is adept at influencing and leading commercial enablement efforts.

Functions

• Product Marketing
• Strategy