Outreach, Communications, & Digital Content Coordinator

ABOUT ASSOCIATED BLACK CHARITIES: Associated Black Charities (ABC) is a dynamic non-profit organization dedicated to addressing the systemic disparities faced by Black communities. Through innovative programs, strategic partnerships, and community engagement, ABC works tirelessly to promote economic empowerment, social justice, and racial equity. Our goal is to uplift and empower Black individuals and communities, creating lasting change for generations to come.

POSITION SUMMARY:  The Outreach, Communications, and Digital Content Coordinator reports to the Director of Executive Affairs and Special Projects in support of the Associated Black Charities (ABC) mission. The position works in partnership with the other ABC staff and leaders, community volunteers, and committees to drive growth and success in ABC’s outreach and communication. The Outreach, Communications, and Digital Content Coordinator will cultivate and steward activities that will promote growth and awareness of mission-based programming and ensures the success of ABC’s initiatives in accordance with policies and procedures. The Outreach, Communications, and Digital Content Coordinator is analytical, multi-task oriented, uses critical thinking, is self-motivated, and mission and development focused. The Outreach, Communications, and Digital Content Coordinator will have integrity, high motivation, and be able to produce results in a fast paced and deadline-oriented environment with creativity.

Essential Functions and Responsibilities:

Mission Integration

· Work closely with the team to effectively communicate ABC’s mission, programs, resources, and priorities and ensure its integration into all of ABC’s initiatives.

Outreach and Communications

· Develop and implement comprehensive outreach strategies to engage diverse stakeholders, including community members, partner organizations, and policymakers.

· Create compelling content for ABC's communications channels, including website, newsletters, press releases, and social media platforms.

· Manage ABC's social media presence, including posting regular updates, responding to comments and messages, and tracking analytics to measure engagement and impact.

· Collaborate with program staff to develop communication materials, including brochures, presentations, and reports, to support programmatic initiatives and fundraising efforts.

· Cultivate relationships with local media outlets, journalists, and influencers to secure press coverage and raise awareness of ABC's mission and programs.

· Coordinate outreach events and community engagement activities, including town hall meetings, forums, and workshops, to foster dialogue and mobilize support for ABC's initiatives.

· Monitor trends and developments in the fields of communications, media, and social justice to inform ABC's messaging and outreach strategies.

· Provide support to staff and volunteers on effective communication techniques, including media relations and social media best practices.

· Assist with the development and implementation of marketing campaigns to promote ABC's events, programs, and fundraising initiatives.

· Track and report on outreach and communication activities, including metrics such as website traffic, social media engagement, and media mentions.

· Be knowledgeable about ABC’s strategic plan and operations, ensuring communications reflect mission, vision, and current messaging of ABC; and are effective tools for donor enlightenment, cultivation, and retention.

· Managing the technology and logistics for ABC’s virtual program offerings.

Community Engagement

· Represent ABC at community events, networking functions, and donor meetings to enhance visibility and support for the organization.

· Develop relationships within ABC’s community empowering supporters to tell their impact stories.

· Deliver excellent customer service to all donors (investors), participants, corporate partners, and individuals by understanding their interests, responding promptly to requests and providing consistent year-round communication.

· Participate in ABC’s programmatic initiatives and events.

Content Strategy & Editorial Management

• Lead the development and execution of ABC’s monthly newsletter, including editorial planning, content curation, drafting, editing, and distribution

• Build and manage a content calendar aligned with ABC’s strategic priorities, programs, campaigns, and key moments throughout the year

• Curate and synthesize content across departments to ensure consistent storytelling that reflects ABC’s impact, voice, and values

• Ensure all written and visual content maintains a consistent brand voice, tone, and messaging framework

• Translate complex programmatic work, policy issues, and community insights into clear, compelling, and accessible narratives

Digital Communications & Platform Management

• Oversee and regularly update ABC’s website content, ensuring accuracy, relevance, and alignment with current initiatives and campaigns

• Manage email marketing platforms and segmentation strategies to support audience engagement, donor cultivation, and program participation

• Develop and execute multi-channel digital campaigns across email, social media, and web to promote events, initiatives, and fundraising efforts

• Optimize content using basic SEO and digital best practices to increase visibility and reach

Storytelling & Impact Amplification

• Identify, collect, and elevate community stories, participant experiences, and organizational impact narratives

• Work closely with program teams to document outcomes and translate them into compelling content for funders, stakeholders, and the public

• Support the creation of impact reports, annual reports, and donor-facing materials

• Capture and amplify real-time content during events and activations

Brand Management & Communications Alignment

• Serve as a steward of ABC’s brand identity, ensuring consistency across all communications, materials, and platforms

• Develop templates, toolkits, and guidelines to support staff in maintaining strong, aligned communications

• Ensure all outward-facing communications reflect ABC’s leadership voice in racial equity, community engagement, and systems change

Data, Analytics & Continuous Improvement

• Track performance across newsletter, social media, website, and campaigns, using data to refine strategies

• Monitor audience growth, engagement trends, and conversion metrics

• Provide regular insights and recommendations to improve reach, messaging effectiveness, and audience connection

Event Communications & Promotion

• Lead promotional strategy for ABC events, including pre-event marketing, live coverage, and post-event storytelling

• Coordinate messaging timelines, graphics, and outreach for maximum visibility and participation

Other Duties As Assigned

IDEAL CANDIDATE: Associated Black Charities is seeking a talented and passionate Outreach, Communications, and Digital Content Coordinator to join our dynamic team. The ideal candidate will have a strong background in communications, outreach, and social media management, with a deep commitment to advancing racial equity and social justice. They will play a vital role in expanding ABC's reach, engaging stakeholders, and amplifying our message across various platforms.

Qualifications Required:

· An Associate’s Degree or higher with experience in communications, public relations, or marketing.

· Minimum of 2-3 years of experience in communications, outreach, or social media management, preferably in the nonprofit sector or a related field.

· Strong written and verbal communication skills, with the ability to craft clear, compelling messages for diverse audiences.

· Proficiency in social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as social media management tools (e.g., Hootsuite, Buffer).

· Knowledge of website content management systems (e.g., Wix) and email marketing platforms (e.g., Constant Contact).

· Experience in media relations, including pitching stories, writing press releases, and building relationships with journalists.

· Graphic Design ability (or ability to learn) with use of management tools (e.g. Poster My Wall)

· Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

· Creative thinker with a passion for storytelling and a commitment to advancing social justice and racial equity.

· Strong interpersonal skills with the ability to work collaboratively in a team environment.

· Available to work full-time in an in-person office environment and to work evenings and weekends as needed.

· Enthusiasm to work collaboratively at all levels of the organization (both internally & externally).

· A drive to succeed and a willingness to learn.