Senior Vice President, Social Strategy (Boston)

SVP, Social & Content Strategy Lead

As SVP, Social & Content Strategy Lead, you will define and shape what social and content mean for one of the world’s most influential brands. Sitting at the center, you will lead the evolution of an always‑on, insight‑driven, culturally relevant content ecosystem that connects brand, business, and audience in meaningful ways.

Overview

This is not a traditional social role. The role requires a rare blend of strategic leadership, category expertise, client partnership, and hands‑on craft. You will be comfortable advising senior clients as you are shaping the work, seeing social and content as inseparable—and as a growth engine for the business.

Responsibilities

Define the Vision

• Architect a modern, always‑on social and content ecosystem—audience‑first, insight‑led, and culturally fluent.
• Champion a unified view of content and social as a single, connected discipline.
• Set the strategic direction across brand, campaign, and real‑time initiatives.

Lead at the Highest Level

• Serve as a senior client confidante and trusted advisor, building relationships that extend beyond briefs into business partnership.
• Bring a strong, informed POV on the landscape, identifying opportunities for differentiation and growth.
• Represent leadership in key client forums, shaping decisions and influencing outcomes.

Drive Strategic Excellence

• Lead the development of breakthrough social and content strategies grounded in audience insight, platform behavior, and business objectives.
• Elevate the team’s thinking across content development, distribution, engagement, and measurement.
• Push the boundaries of what’s possible—introducing new formats, platforms, partnerships, and ways of working.

Build & Lead a High‑Performing Team

• Oversee a team of roughly 20 spanning VP/Group Director to junior strategists.
• Foster a culture of collaboration, curiosity, and continuous improvement.
• Balance and elevate diverse leadership strengths across:
• Holistic social/content strategy and innovation.
• Operational excellence, team development, and staffing.
• Deep social platform expertise and best‑in‑class execution.
• Act as a mentor and coach, developing the next generation of leaders.

Be a Hands‑On Leader

• Stay close to the work—guiding key briefs, shaping outputs, and elevating quality.
• Operate as both thinker and doer, stepping in where needed to unlock progress.
• Build new frameworks, processes, and ways of working that enable speed, quality, and innovation.

Integrate Across GroupeConnect

• Partner seamlessly with strategy, creative, media, data, and production teams.
• Ensure social and content strategies are fully integrated into broader marketing ecosystems.
• Help define what “Power of One” looks like in practice—connected, cohesive, and client‑centric.

Qualifications

Experience & Expertise

• 12–15+ years in social, content, and/or integrated strategy.
• Financial services category experience with strong understanding of the landscape.
• Proven experience leading large, multidisciplinary teams.
• Track record of building and scaling modern content ecosystems for major brands.

Strategic & Creative Leadership

• Holistic view of social and content—seeing them as interconnected, not siloed.
• Strong instincts for culture, audience behavior, and platform evolution.
• Ability to turn complex business challenges into clear, compelling strategies.
• Equal strength in long‑term vision and day‑to‑day execution.

Client Partnership

• Gravitas and presence at the C‑suite level—clients seek you out and trust your perspective.
• Exceptional communication and storytelling skills.
• Ability to navigate complexity and drive alignment across stakeholders.

Operational & Organizational Leadership

• Experience building teams, developing talent, and creating scalable ways of working.
• Strong understanding of agency operations, staffing, and growth pathways.
• Ability to balance multiple workstreams while maintaining quality and momentum.

Mindset

• Builder mentality—you’re excited to shape, evolve, and redefine what this role can be.
• Collaborative by nature, with a belief in integrated, cross‑functional solutions.
• Curious, optimistic, and energized by change.
• Passionate about creating work that is not just effective, but meaningful.

Benefits & Compensation

Compensation Range: $176,700–276,210. This is the pay range the Company believes it will pay for this position at the time of this posting.

Publicis Groupe provides robust and inclusive benefit programs and policies, including medical coverage, dental, vision, disability, 401(k), parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on apply.placed-app.com.

All your information will be kept confidential according to EEO guidelines.