Senior Marketing Automation Specialist

TrueNorth is looking for an experienced Senior Digital Marketing Specialist to join our Marketing team in either Cedar Rapids, IA or West Des Moines, IA. This role will lead high‑impact, performance‑driven digital campaigns that optimize engagement, conversion, and full‑funnel results. TrueNorth uses our core values of Exceptionalism, Collaboration and Resourcefulness to enthusiastically serve our clients, colleagues and communities. Our ideal candidates are hungry, humble and smart! About TrueNorth Companies Our clients face great risk and big opportunities. They seek leadership, integrity and real results. For twenty years, TrueNorth has met our clients' needs by providing innovative strategies and a personal connection to those we serve. Our integrated platform of risk management, employee benefits and personal financial strategies creates a multifaceted approach to address today's ever‑changing complexities. Come join our amazing team! What TrueNorth Offers TrueNorth offers a lineup of excellent benefits to all full‑time employees, including: Annual Bonus Medical, Dental, Vision, Life, and Disability Insurance 401(k) with Company Contributions Responsible Time Off (RTO): Flexible time off with a required minimum to ensure rest and balance, plus 11 paid holidays Paid Volunteer Time Off and Donation Match Program Tuition reimbursement and paid certifications, licenses, designations Employee Assistance Program (EAP) and wellness program with financial incentives Hybrid Work Schedule $3,000 Referral Bonus Digital Marketing Specialist Role The Digital Marketing Specialist will focus on driving digital engagement and conversion through performance‑based marketing strategies. This role is responsible for executing and optimizing multi‑channel campaigns using marketing automation, landing pages, web‑based conversion tools, and audience segmentation. Success in this role requires fluency in digital platforms, a data‑driven mindset, and a focus on improving key performance indicators such as engagement, conversion rates, and campaign ROI. This position may also support light content development/distribution, testing, and performance reporting to enhance campaign effectiveness. Essential Job Functions Lead full‑funnel digital campaigns designed to attract, nurture, and convert leads aligned to KPIs and revenue outcomes. Architect full‑scale automation strategies; continuously optimize journeys to improve engagement and lead conversion. Drive continuous web and campaign optimization to increase lead quality and funnel conversion, using tools like heatmaps, GA4, and testing platforms. Own martech strategy and integration planning; provide guidance on tool selection and workflow optimization. Analyze and interpret full‑funnel metrics to guide digital strategy; provide conversion insights to inform marketing decisions and leadership. Lead digital channel mix strategy, optimize for ROI and conversion, and scale paid efforts for maximum lead generation impact. Build and manage testing roadmap across channels; lead experimentation strategy to maximize engagement and conversions. Ensure digital campaigns meet accessibility, privacy, and compliance standards across platforms. Represent digital marketing in strategic planning; mentor others in digital best practices and conversion strategy. Identify growth opportunities, lead digital experiments, and support strategic pipeline acceleration initiatives. Provide strategic insights and recommendations based on content engagement, funnel impact, and ROI, and optimize campaign content accordingly. Perform other duties as assigned Credentials A four‑year degree in marketing, business or related field preferred. 6–8+ years of experience in digital marketing, with a strong track record of driving measurable outcomes and team/strategy leadership. Expert–level fluency in martech stack, automation strategy, CRM integration, segmentation logic, and performance optimization. Strategic ownership of funnel analytics, performance dashboards, and campaign reporting; able to present insights to leadership. Experience with Microsoft Office, including Word, Excel, Outlook, and basic PowerPoint functions. Strategic oversight of B2B/B2C performance marketing across paid, owned, and earned digital channels. Skills Strong attention to detail with a focus on accuracy and quality Clear, effective communication (written, verbal, and presentation) Ability to prioritize, plan, and manage multiple tasks to completion Problem‑solving and critical thinking with sound, independent judgment Adaptable, organized, and open to new ideas and continuous improvement Proficient with software tools and technology; able to work independently Why TrueNorth? We are a company focused on developing our people and growing the business. We offer a competitive benefit package, wellbeing programs and incentives, and a positive work culture. TrueNorth is honored to be recognized by the Corridor Business Journal as one of the Coolest Places to Work! Click here to view a video about TrueNorth's Core Values & what they mean to us. TrueNorth makes all employment‑related decisions on the basis of qualifications, merit, and business need, and does not discriminate against any applicant on the basis of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any other category protected local, state or federal laws. Apply today! #J-18808-Ljbffr TrueNorth Companies, L.C.