Senior Brand & Marketing Manager

Confidential Search Role Overview We are seeking a Senior Brand & Marketing Manager to take ownership of brand expression, narrative, and campaign delivery for an ultra-luxury real estate and lifestyle platform. This is a brand-first role , not a channel-first or performance marketing position. The focus is on taste, consistency, and long-term brand equity , ensuring every touchpoint — visual, verbal, digital, and experiential — feels intentional, elevated, and world-class. You will work closely with senior leadership in a founder-led environment , translating vision into clear brand execution while managing agencies and partners to a very high standard. Key Responsibilities Brand Ownership Own the brand narrative, tone of voice, and visual direction Act as the brand guardian across all internal and external touchpoints Ensure consistency across digital, physical, and experiential brand expression Campaign Strategy & Storytelling Develop brand-led campaigns rather than calendar-driven content Ensure storytelling is refined, emotionally intelligent, and aligned with luxury positioning Marketing & Go-To-Market Oversee brand and marketing strategy across digital, social, PR alignment, and partnerships Balance commercial objectives with long-term brand integrity Support launches, announcements, and high-visibility moments Content & Social Oversight Direct content strategy and creative output across platforms Ensure social presence is editorial, intentional, and elevated Guide execution without chasing trends that dilute brand equity Partnerships & Cultural Alignment Identify and manage brand-aligned partnerships across hospitality, wellness, fashion, culture, and lifestyle Ensure collaborations enhance credibility and positioning Agency & Stakeholder Management Brief and manage creative, digital, PR, and production agencies Hold partners accountable to brand standards, timelines, and output quality Serve as the central point of alignment across stakeholders AI & Modern Marketing Use AI tools thoughtfully to support ideation, planning, and efficiency Stay current with emerging tools while maintaining brand discipline What We’re Looking For 8–12 years’ experience in brand-led marketing roles Proven ownership of brand positioning and campaign storytelling Background in luxury, premium consumer brands, hospitality, real estate, fashion, or lifestyle Strong taste level and understanding of restraint and nuance Comfortable operating in founder-adjacent environments Experienced managing agencies and cross-functional teams AI-literate and future-focused, without being trend-driven What This Role Is Not Not a performance marketing role Not a social media manager role This role owns brand and marketing direction , not channel execution. #J-18808-Ljbffr Serenity Recruitment Group