Senior Manager, Brand Marketing

Description What We're Looking For Meltwater is seeking a Senior Manager, Brand Marketing to help elevate our brand presence, credibility, and market perception through strategic brand initiatives and programs. Reporting to the Director of Brand Strategy & Integrated Campaigns, this role will lead key brand-building efforts, including executive thought leadership programming, customer advocacy and review strategies, brand campaign operations, YouTube growth, and brand measurement initiatives. This role is ideal for a highly organized marketer who combines strong project management skills with experience building programs that enhance brand awareness, credibility, and engagement. You'll work cross-functionally with content, campaigns, communications, customer marketing, creative, and executive stakeholders to bring high-impact brand initiatives to life. What You'll Do Brand Programs & Thought Leadership Lead speaker recruitment efforts for Meltwater Summit, identifying and securing high-impact speakers across the marketing, communications, and media landscape. Partner with speakers and internal stakeholders to support content development and ensure presentations align with event objectives and audience interests. Manage speaker communications, timelines, and logistics throughout the planning process. Lead Meltwater's sponsorship strategy and execution for external industry conferences and events, managing vendor negotiations, sponsorship agreements, deliverables, and cross-functional coordination Customer Advocacy & Reputation Management Own Meltwater's presence and performance across review platforms, including G2, Gartner, etc. Develop and execute review generation programs that increase review volume, quality, and engagement. Lead Meltwater's customer advocacy program by partnering with Customer Success, Sales, and Marketing to identify, cultivate, and activate customers for case studies. Brand Campaign Operations Serve as the project management lead for major brand campaigns, ensuring alignment across stakeholders, timelines, deliverables, and budgets. Coordinate cross-functional teams to ensure campaigns are executed efficiently and effectively. Track progress, identify risks, and proactively drive projects forward. Brand Measurement & Insights Support the development and execution of brand measurement initiatives. Monitor brand perception, awareness, share of voice, and reputation metrics. Analyze performance data and provide recommendations to strengthen brand impact and program effectiveness. Help establish reporting frameworks that connect brand initiatives to business outcomes. What You'll Bring 5-8+ years of experience in brand marketing, integrated marketing, customer advocacy, communications, or related fields. Strong project management skills with experience leading complex, cross-functional initiatives. Experience managing external stakeholders, speakers, partners, or executive-level relationships. Familiarity with customer review platforms such as G2, Trustpilot, or similar advocacy programs. Experience developing and scaling content or channel strategies, particularly for video or social platforms. Strong analytical mindset with experience measuring program effectiveness and communicating results. Exceptional communication, organization, and stakeholder management skills. Ability to balance strategic thinking with hands-on execution in a fast-paced environment. What We Offer: Enjoy flexible paid time off that allows you to have an enhanced work-life balance. Excellent medical, dental, and vision options 401(k) matching, life insurance, commuter benefits, and parental leave plans Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters. Energetic work environment with a hybrid work style, providing the balance you need. Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career. Compensation Overview At Meltwater, we believe great impact deserves great reward. Our compensation approach is data-driven, market-informed, and built to scale with your growth. We benchmark roles against external market data and use structured leveling frameworks to ensure fairness, consistency, and internal equity across teams and geographies. These frameworks are based on objective, gender-neutral criteria in line with applicable pay transparency regulations. For this role, the base salary range is $100,000 - $125,000 USD. Compensation may also include a performance-based bonus opportunity. Actual offers are determined based on job-related skills, experience, demonstrated capabilities, and work location. We typically hire within the range in a way that supports long-term growth, recognizing that compensation evolves as scope, performance, and impact expand over time. We regularly review our compensation practices and conduct pay equity analyses to help ensure our decisions remain fair, objective, and market-aligned. Employees and candidates may request additional information on how compensation is determined, in line with local legal requirements. Our Talent Acquisition Team is happy to walk you through the full compensation picture specific to your location and level during the interview process. Our Story At Meltwater, we believe that when you have the right people in the right environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can't do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers. Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other's successes along the way. We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers. We're proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to unlock new heights in your career. We are Meltwater. Inspired by innovation, powered by people. Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment. All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations. Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world. We may use AI to assist in aspects of our hiring process, such as reviewing candidate information, capturing interview notes, and supporting interview activities. These tools are used only to assist our team through increased efficiencies. Every output continues to be reviewed by humans, and all hiring decisions are made by humans. We remain committed to evaluating candidates fairly, consistently, and in compliance with all applicable laws