Senior Manager, Audience and Program Marketing

Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day. Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI. Today, our customers depend on us to stay ahead. At Darktrace, we are energized by that responsibility. We work across teams and rally around a shared goal. We own outcomes end to end - step in, step up and see things through without waiting to be asked. We make decisions with urgency, say the hard thing, and hold each other to high standards with care and directness. We move first and learn fast anticipating where our customers are going next, continuously challenging ourselves. We invest in the skills, learning and opportunities that help people deliver at the level their roles demand, and reward the aptitude and curiosity to grow beyond them. Our Values: Own It | Win as One | Raise Our Bar | Move First. Learn Fast Job D ** escription ** : We’relooking for a strategic, growth-oriented, andhighly collaborative Senior Manager, AudienceMarketing ,to leadglobal customer marketing programs, events andtargeted GTMinitiativeswhich creates sourcedpipelinefor acquisition and expansion playsandpromotescustomer advocacy. This roleensures thatDarktrace’s most criticalpriorities land with consistent, high-impact execution across regions.You will design, own, and execute customer programs and experiences across the journey.Effective strategy and execution will rely on the partnership across marketing functions and customer success teams to ensure we engage and activate the right audiences with ways to discover, action, and deploy our solutions and get the most value from Darktrace. This is a high-visibility, high-impact role for a marketer who thrives ina fast-paced generation team and loves tocreateinnovative and scalable programsand experiences across the globe to drive hypergrowth across market segments. Key Responsibilities: Strategy and Executionfor Targeted Program Marketing Develop and Execute 3-5 Targeted Programs Annually to deliver pipeline, meetings, andexceptional customer experiences with Darktrace. Manage active marketing plans and customer journeys that addresskey audienceuse cases, customer needs, procurement cycles, and compliance requirements. Create audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations in region which will drive meaningful engagement and revenue influence. Builda promotion plan with key marketing functions across inbound and outbound that will engage the right cohorts and open new relationships and opportunities. Create activation-ready toolkits by audience which can be released across various channels for consistency and cohesive experience with Darktrace. Designrepeatable frameworks, planningcadences,activationplaybooks, andconnectedworkflows that enable consistent global execution and measurable outcomes. Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position. Own and scale Darktrace’s global customer event portfolio (including Tech Meetups and Defender Days) to strengthen technical engagement, deepen value realization, and create clear pathways to customer advocacy and expansion opportunities. Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position. Pipeline & Demand Generation Own pipeline creation and acceleration for the defined audience/segments Build a repeatable, data-driven targeted program engine Plan, orchestrate and execute events virtually and in-person to drive Darktrace value and meetingsthat will help scale programs. Leverage or createmarketing materials thatcan land across all critical channels, andconnectthe experience based on how the contact responds. Drive presence and influencewith Darktracecommunities, associations, and thought-leadership platforms. Competitive & Market Intelligence Monitor cybersecurity and AI trends, funding priorities, and competitive insights to inform plans and plays for sales,productand executive leadership. Operational Excellence Define KPIs for awareness, engagement, and pipeline contribution and track, measure and report monthly and quarterly. Build repeatable processes leveraging Darktrace systems for campaign execution and optimization. Managemarketing budget with 100% accuracy and transparency, delivering ROI and pipeline. What Skills and Experiences You Need Bachelor’s degree in marketing, businessmanagementand/orcommunications 5+ofB2B marketing experience, with at least3years intechnology companies. Experience marketing cybersecurity, cloud,AIor platform solutionsis a plus Proventrack recorddriving pipeline and influencing sales outcomes Strong story creator that can translate technical capabilities into use cases, with clear value and benefits that drive action. Experience with ABM, field marketing, events management, and integrated demandgen. Experience designing targeted programs and plays (industry, segment, region, or cohort-based) that influencepipelineand support GTM priorities. Proven ability to scale event programs—including webinars, executive dinners, and tradeshow ancillary events—using repeatable frameworks and templates. Ability tooperatein a fast-moving, competitive cybersecurity landscape with agility and dealingwith ambiguity Strong cross-functional collaboration skills, especially partnering withstakeholders across product marketing, customer success, sales andmarketingand interfacing with customers and partners. Handsonexperiencewith marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight) Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset. Ability tooperatein a fast-moving, competitive cybersecurity landscape with agility and dealingwith ambiguity Willingness to travel up to 30%. Salary : $130,000-$150,000 plus bonus Benefits: 100% medical, dental and vision insurance, plus dependents Paid parental leave Pet insurance Discount Life insurance Commuter benefits 401(k) Employee Assistance Program As a growing business strengthening its governance and controls, this role plays a part in supporting high standards of integrity and accountability. Darktrace is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Darktrace is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation to participate in the application or interview process, please contact your Talent Partner. Employment with Darktrace is at-will, meaning either the employee or Darktrace may terminate the employment relationship at any time, with or without cause or notice, except where prohibited by law or governed by a separate written agreement. #J-18808-Ljbffr Darktrace