SEO/GEO Strategist

Job Title: SEO Strategist

Client Location: Hybrid in Cupertino (onsite Tues-Thurs; shuttle available)

Starting: ASAP

Pay Comments: W2, weekly pay, benefits, 401k w/ match

Minimum Pay (per hour): $60

Maximum Pay (per hour): $64

Hours: Full-time

Duration: 12 months

Job Description:

Our clients marketing team is seeking an experienced, thoughtful, and ambitious individual with a passion for fintech, media, and entertainment to help grow its digital services business. The Search Team is responsible for the online organic presence of their websites. Their main goal is to deliver and execute strategies that optimize visibility across traditional search engines and AI generative engines. This is highly cross-functional role and you will collaborate with a wide range of teams, including marketing, product, engineering, and strategy. This person should be comfortable with slide decks and spreadsheets with the ability to articulate sophisticated initiatives to non-SEO stakeholders. In this role, you will work to build and execute on the organic search and generative engine optimization roadmap and be responsible for managing all SEO/GEO activities.

Responsibilities

• Drive and execute SEO strategy by defining detailed requirements, creating actionable engineering tickets, collaborating closely with engineering, product, and SEO project managers, and ensuring the quality of all delivered work.
• Build data-driven monthly and quarterly marketing reports by using SEO data to identify and analyze trends from complex data sets.
• Perform frequent SEO technical audits to identify areas of opportunity and communicate these findings with engineering and product teams.

Minimum Qualifications

• 5-7 years SEO experience working with enterprise level brands / large websites and experience improving page load times, optimizing crawl budget, and implementing schema markup and other structured metadata Proficiency with SEO tools (e.g., Ahrefs, Google Search Console, SEMRush, Screaming Frog)
• Strong data and analytic skills, knowledge of excel, numbers and data modeling
• Functional experience with HTML, CSS, JavaScript, XML, sitemaps, and structured data
• Strong verbal and written communication skills with strong attention to detail like spelling, grammar, tone, and clarity
• Understanding of Generative Engine Optimization strategies and how they relate / differ from traditional search engines

Preferred Qualifications

• Coding experience (e.g., Python, JavaScript, etc.)
• Experience with GEO tools (e.g., Profound)