Remote Marketing Manager (f/m/d) at Climate Tech start-up

exnaton is a startup, spun out of ETH Zurich, which offers software for renewable energy to utility companies. Our software enables energy providers to set up energy communities and smart energy tariffs in their distribution areas. Users of our software can track their energy consumption and buy renewable energy from their neighbors, which makes investing in the energy transition simple and fun!
Prosumers, dynamic electricity tariffs, and energy sharing are driving the energy transition and becoming integral components of the decentralized energy world. Our software is a cloud application that processes smart meter data and computes smart real-time prices for locally produced energy which makes renewable energy financially more attractive. End-users receive an app that maps the sources of their energy, making their electricity consumption more understandable.
Our team is growing and we are looking for passionate and talented people to complement our team. We are a diverse mix of engineers and business developers, all driven by the shared goal of using technology to create a sustainable impact in our society. If youre enthusiastic about contributing to this exciting journey, we invite you to be a part of our innovative and motivated team.
The job can be performed remotely in EU countries
As a Marketing Manager at exnaton, you will join our 30 people team and shape the company and its vision from the ground up. You will play a pivotal role in building and executing exnaton’s (digital) marketing strategy to drive brand awareness, customer engagement, and lead generation to support our growth. Now that weve established an initial customer base, the focus is on scaling up, requiring the establishment of the right go-to-market strategy and processes. Therefore, we are seeking an addition to our team who will support us in the following areas:
Develop, implement and continuously refine comprehensive digital marketing strategies aligned with business goals, performance metrics and industry trends;

Managing and optimizing paid and organic digital marketing campaigns, including Google Ads, SEO, and social media marketing to increase website traffic and generate high-quality B2B leads;

Enhancing our online visibility and brand presence through our website and content marketing;

Managing our social media channels, including content creation, community engagement, and performance tracking;

Managing public relations campaigns, including media screening and organic outreach;

Orchestrating exnaton’s presence at international trade shows and events;

Collaborating with cross-functional teams, including sales, product, and external partners, to align marketing initiatives with business objectives;

Analyze marketing campaigns performance to measure effectiveness, create detailed reports and provide actionable insights for continuous optimization;

Create compelling content, design visuals, and maintain a strong and professional marketing presence;

Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

We define ourselves by a culture of collaboration and ownership. We’re looking for a driven, capable, and thoughtful person to add to our mission. We are looking for someone who:
Has minimum 5 years of experience in marketing roles within small marketing teams or in projects with clear accountability

Has strong analytical skills with the ability to work with numbers, performance metrics and tools such as Google Analytics, interpret data and optimize campaigns based on insights;

Presents strong project management skills with the ability to handle multiple campaigns simultaneously;

Has excellent communication skills and the ability to adapt messaging for different customer and stakeholder personas;

Hands-on experience with graphical design tools such as Adobe Suite, Figma, and Canva as well as basic experience in video creation and editing for digital campaigns would be a big plus;

Is fluent in English (fluency in other languages are a significant plus);

Is a team player and feels comfortable in a dynamic startup environment.

At exnaton, you can experience a dynamic work environment with a flat hierarchy and direct communication, fostering quick operation and collaborative learning. You can also expect the following:
Competitive salary and equity package;

Flexible working hours and location as we believe in ownership and trust. We are a remote first company and we support those working from different locations (within the EU);

Additional benefits such as a MacBook, a learning budget, sports membership or Headspace subscription;

Virtual office for a truly interactive collaboration, even in a distributed team;

Working with exciting technology for a really important purpose, together with a highly motivated team.