Senior Marketing Strategist

Sr. Marketing Strategist

We're looking for a motivated Sr. Marketing Strategist to support our B2B sales organization within Principal's Retirement & Income Solutions (RIS) business. In this role, you will play a crucial role in developing strategic marketing plans to drive business results for Principal's retirement business.

Job Responsibilities:

• Collaborate with distribution teams to develop strategic marketing campaigns that align with business priorities, promote awareness and drive engagement.
• Establish clear metrics for assessing success and guarantee seamless implementation.
• Work closely with subject matter experts (SMEs) to create, build, and successfully implement multiple complex and concurrent campaigns.
• Have a deep understanding of specific audiences and behaviors
• Oversee and evaluate our advisor marketing qualified engagement program.
• Elevate brand awareness by amplifying third party recognition
• Communicate ideas effectively to internal and external stakeholders, lead through influence and work across teams, the enterprise and with external agencies.

Who You Are:

• Bachelor's degree (BS or BA) and at least 6-8 years of related work experience required
• Experience helping to build strategic marketing programs that deliver strong results
• Experience parting with or supporting a sales organization
• Ability to translate data analytics into implications
• Strong strategic and critical thinking skills
• Outstanding organizational skills and the ability to manage multiple projects simultaneously
• Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message
• Perform other job-related duties or special projects
• Some travel required, including overnight stays

Preferred Skills that help you stand out:

• Familiarity with financial services or retirement industry
• Ability to anticipate needs, problem-solve proactively and build strong internal relationships
• General understanding of Principal business, products and industry along with understanding or experience with identified audience

Salary Range Information:

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly): $104400 - $150000 / year

Salary Details:

• Grand Island, NE / Wichita, KS: $104,400 - $140,400 / year
• Des Moines, IA / Tampa, FL: $110,200 - $148,200 / year
• Charlotte, NC / Dallas, TX: $116,000 - $150,000/ year
• Chicago, IL / Denver, CO / Minneapolis, MN: $127,600 - $150,000 / year
• Los Angeles, CA / New York City, NY: $139,200 - $150,000 / year

Time Off Program:

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.

Pension:

Eligible

Work Environments:

This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You'll work with your leader to figure out which option may align best based on several factors.

Work Authorization/Sponsorship:

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc.

Experience:

Principal At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being.

Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.