Graphic Designer & Digital Content Developer
Aramark
The Graphic Designer & Digital Content Developer is responsible for creating compelling visual content and marketing assets that support brand awareness, demand generation, sales enablement, guest engagement, and business development across the Aramark Destinations portfolio.
This role combines graphic design, content development, video production, and digital asset management to bring the Aramark Destinations brand to life across print, digital, website, email, sales, and event channels. The position also supports content initiatives across the digital ecosystem, including Adobe Experience Manager (AEM) and Digital Asset Management (DAM).
Job Responsibilities
• Create compelling visual assets that support brand, demand generation, sales, and guest engagement initiatives.
• Develop marketing collateral, including brochures, flyers, sales sheets, fact sheets, menus, presentations, and promotional materials.
• Design branded PowerPoint templates, executive presentations, pitch decks, and business development materials.
• Ensure all creative work aligns with Aramark Destinations brand standards and storytelling objectives.
• Design creative assets for websites, email campaigns, social media, digital advertising, and customer communications.
• Develop email templates and creative assets that support lifecycle marketing, personalization, and customer engagement strategies.
• Partner with marketing teams to create scalable content for campaigns, customer journeys, and digital experiences.
• Produce and edit videos, sizzle reels, promotional content, and destination storytelling assets.
• Create animations and motion graphics for websites, presentations, social media, events, and marketing campaigns.
• Maintain and organize video, photography, and multimedia asset libraries.
• Design maps, visitor guides, signage, billboards, directional graphics, and other guest-facing materials.
• Lead creative development for trade shows, conferences, sales missions, and special events.
• Create booth graphics, event displays, banners, backdrops, handouts, and promotional materials that support brand visibility and lead generation.
• Manage and maintain the Digital Asset Management (DAM) platform, including asset organization, metadata, governance, version control, and accessibility.
• Develop and maintain creative templates, brand resources, and reusable design components.
• Support content development, content migration, and digital experience initiatives across the Aramark Destinations web ecosystem.
• Assist with content publishing and asset preparation within Adobe Experience Manager (AEM).
• Partner with Content & Web, Demand Marketing, and agency partners to ensure content and assets are optimized for web, mobile, email, and personalization efforts.
• Partner with Brand Marketing, Demand Marketing, Sales, Revenue Management, Property Marketing, Operations, and external agencies to support business objectives.
• Manage multiple projects simultaneously while meeting deadlines and maintaining high creative standards.
• Stay current on design trends, hospitality marketing best practices, and emerging creative technologies.
Qualifications
• Bachelor's degree in Graphic Design, Visual Communications, Marketing, Digital Media, or related field.
• 5+ years of experience in graphic design, creative development, or digital content production.
• Advanced proficiency with Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.
• Experience developing marketing collateral, sales materials, presentations, email creative, trade show assets, signage, and video content.
• Experience managing Digital Asset Management (DAM) systems and supporting content management platforms such as Adobe Experience Manager (AEM).
• Strong understanding of brand design, visual storytelling, typography, content development, and digital best practices.
• Excellent organizational, communication, and project management skills.
• Hospitality, travel, tourism, or destination marketing experience preferred.
Education
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