Marketing Specialist - Demand Generation

About Monstro Monstro is the operating system for governed financial intelligence. We build the infrastructure that enables artificial intelligence to operate safely, explainably, and at institutional scale in highly regulated financial domains. We exist because the level of financial guidance historically available to a small group should be accessible to many more people. By combining AI with deep institutional infrastructure, we help financial institutions deliver more personalized, responsible, and life-changing financial support to millions of individuals. We’re building mission-critical systems in a regulated domain, and we care deeply about doing it right. If you’re motivated by meaningful problems, high standards, and improving financial outcomes for people who have never had access to them before, you’ll feel at home here. About the Role Monstro is building the AI operating system for governed financial intelligence and we’re transitioning from stealth to active market presence. This is a ground-floor marketing role for someone who thrives in the build phase: equal parts strategist and operator, comfortable owning the backend infrastructure while contributing to a coordinated, high-precision GTM motion targeting the C-suite of global financial institutions. What You’ll Own HubSpot architecture, sequences, pipelines, list segmentation, and reporting across tiered outreach. This is a must-have, not a nice-to-have. Google Ads and LinkedIn Ads execution, including ABM campaigns, IP targeting, retargeting logic, and persona-based creative deployment Marketing automation, building workflows that support a high-touch, personalized outreach model at scale Research, including competitive intelligence, prospect profiling, and the background work that makes personalized outreach credible and sharp Campaign analytics, tracking performance across channels and translating data into strategic recommendations for leadership End-to-end support across all marketing initiatives, from conference logistics and executive dinner coordination to newsletter infrastructure, press support, and SME content amplification Coordination of the outreach cadence, ensuring timing, sequencing, and channel logic are executed cleanly What We’re Looking For 4-7 years in a growth or Demand Gen role, ideally in B2B SaaS or fintech HubSpot proficiency is required. You’ve built sequences, pipelines, and automation workflows, not just used them. Proven Google Ads and LinkedIn Ads execution, including ABM and retargeting A natural self-starter. You see what needs to be done, make a plan, and execute without waiting to be directed. Heavy user of AI tools for speed and efficiency. You’ve built your own workflows and know how to get more done with less. Sharp enough to understand the audience (banking C-suite) and the weight of the brand voice Bonus Points Familiarity with AEO/SEO in a content-light, authority-first context Experience with IP targeting or account-based advertising platforms Exposure to financial services or regulated industries Why Monstro? Ownership & Impact: Shape the future of AI-powered finance—building a category-defining product used by consumers and institutions around the world. Experienced Team: Join a team with leadership that has a track record of scaling companies from early stage to major exits. Principles-Driven Culture : Work in a culture that values speed, ownership, and impact—what most companies achieve in 90 days, we do in 45. Comprehensive Compensation Package : Competitive salary, equity, and robust benefits package, including paid health, vision, dental, and disability coverage. Base Compensation Range (New York City): $158,000 - $187,000 *The posted range reflects the base salary for this role across the market ranges for each location. Final compensation will depend on a variety of factors, including experience, skills, internal leveling, and market conditions, and will be offered within the stated range in accordance with applicable pay transparency laws. A Note on Interviewing: We sometimes use AI note-takers to help us transcribe interview notes, so we can be more present in your interview. If you’d like to opt out of us using automatic transcribers, please note this in the free text field in your application, otherwise we’ll take your application as confirmation that you’re happy for us to use notetakers (whether added to video calls or in the background). Ready to Build With Us? If you’re excited to contribute to a high-bar team building something meaningful, we love to hear from you! #J-18808-Ljbffr Socket.dev