Marketing Specialist

• Accountability: Taking ownership of our actions, learning from mistakes, and earning trust through responsibility.
• Growth: Supporting personal and professional development, knowing that when our team members thrive, the company thrives.
• Excellence: Always striving for the best possible results and never settling for “good enough”.
• Fun: Bringing energy, creativity, and joy into our work while celebrating our successes together.

• A creative and strategic communicator with a passion for storytelling and brand voice.
• Capable of managing multiple projects and channels simultaneously while adapting to shifting priorities.
• A collaborative team player who is equally effective working independently on tasks that contribute to larger cross-departmental goals.
• A proactive self-starter who identifies opportunities to strengthen Vector's market presence and has the initiative to act on them.

• 3-5+ years of experience in a marketing, content, or communications role, ideally within the advertising, media, or marketing industries with a focus on B2B.
• Proven ability to develop marketing narratives and materials that resonate with business audiences and support sales efforts.
• Strong written and verbal communication skills, with experience creating content across a variety of formats and channels.
• Hands-on experience managing digital marketing channels including social media, email marketing, and content strategy.
• Familiarity with AEO (Answer Engine Optimization) and emerging best practices for AI-driven search visibility.
• Experience working with external vendors, agencies, and partners to execute marketing programs.
• A design-oriented sensibility for creating visually engaging content and collateral that reflects the Vector brand.
• Comfort working cross-functionally with internal teams including Sales, Operations, Experiential, and Leadership to align marketing with business goals.
• Experience coordinating or supporting presence at industry events, partner activations, and internal company events.
• Proficiency in tools such as Google Workspace, social media management platforms, email marketing tools (e.g., Mailchimp, HubSpot), and CMS platforms.

• Help manage Vector's external website, ensuring content is current, on-brand, and optimized for search and engagement.
• Manage social media channels (LinkedIn, Instagram, etc.), developing a consistent cadence of content that builds brand awareness and audience engagement.
• Plan, write, and distribute email newsletters to external audiences, capturing brand voice, maintaining list hygiene and tracking performance metrics.
• Develop and distribute press releases, media alerts, articles in coordination with company spokespeople and outside PR/media partners.
• Curate and distribute content via internal channels to keep the organization informed and aligned.

• Develop and execute SEO/AEO strategies to improve organic visibility across Vector's digital channels.
• Monitor digital performance using available analytics tools and report on key metrics, identifying opportunities for continuous improvement.

• Help develop marketing narratives that articulate Vector Media's value proposition to B2B audiences.
• Create and update sales support materials including one-pagers, capability decks, case studies, and partner-facing collateral.
• Collaborate with internal teams across Sales, Audience Insights, Experiential, Operations to ensure marketing efforts reflect business priorities.

• Coordinate Vector Media's presence at industry conferences and trade events, including logistics, materials, and promotional strategy.
• Support planning and execution of agency and partner events, ensuring consistent brand representation and strong relationship touchpoints.
• Assist in organizing and marketing internal employee events that foster company culture and team engagement.

• Work with outside vendors and agency partners to produce marketing assets on time and on budget.
• Brief external partners, review deliverables for quality and brand consistency, and ensure timely execution.

Vector Media is an Equal Opportunity Employer and does not discriminate on the basis of sex, race, age, national origin, ethnic background, disability, veteran status or any other characteristic protected by law.