Principal Product Manager, Measurement

Job Description

Job Description

About Us

Applecart is the leading technology company that C-suites rely on to reach business-critical decision makers. The most important decisions are made by the hardest people to reach and influence. Historically, C-suite leaders have lacked the tools to reach the stakeholders who matter most to their business. The C-suites of hundreds of Fortune 500 companies, major agencies, trade associations, nonprofits, and governments use Applecart to put their best content in front of business-critical decision makers and those they trust — from policymakers and investors to CEOs, key employees, members of the media and more. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart's platform uses publicly available data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those who matter most to them.

We are hiring a Principal Product Manager, Measurement in our New York office.

About the Role:

Our Decision Maker Targeting products are a critical part of our clients' strategic execution. Applecart is used as an amplification layer for their ongoing communications with a broad cross-section of key stakeholders. Quantifying the impact of using Applecart audiences across all of these communication strategies is essential to our clients' success.

In this critical role, you will drive the product vision and execution of our measurement and insights products as we grow our offering and client base. The ideal candidate would combine enterprise product expertise with a deep technical understanding of media measurement and/or research methods.

What You'll Do:

• Define and build the next generation of our Insights & Optimization offerings in collaboration with a cross-functional team of engineers, data scientists, product managers, and sales and client service leads.
• Own the product strategy, business planning, roadmap and requirements definition for your own product offering.
• Evangelize product solutions with internal teams, clients and industry partners.
• Collect client feedback via both direct and indirect channels and translate them into product requirements where applicable.
• Collaborate with key clients on implementation strategy and adoption of new features.
• Manage high visibility product launches and define and track KPIs to measure success and identify ongoing improvements.

Experiences and Capabilities You Bring:

• 8+ years of experience in a product management role.
• Deep understanding of digital marketing, advertising technology, market research, or a similar industry with specific expertise in media effectiveness measurement.
• Personally worked on projects to roll out measurement technology solutions to large enterprises and/or their agencies including both the end client reporting and underlying methodology.
• Experience working closely and effectively with a geographically distributed team and managing asynchronous communication across distant time zones.
• Ability to thrive in a highly dynamic environment where priorities can shift outside of planning periods.
• Have an exceptional technical background, enjoy in-depth discussions with engineers, and understand the implications and tradeoffs of design decisions.
• Passionate about problem solving, learning, and figuring out the nuts and bolts of "how things work."
• Excellent collaboration and project management skills to manage many moving parts across internal teams and partners.
• Ability to tell stories with data - well-versed in analytics, data visualization, and communicating simple, actionable insights to people across all roles and levels. Experience communicating business impact to C-suite audiences is a plus.
• BA/BS degree with engineering or technical major preferred, but not required.

This is a hybrid role. Work from home on Monday and Friday and in Applecart's New York City office Tuesday through Thursday.

Compensation:

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $210,000 to $250,000, based on the candidate's experience and skills relative to the requirements listed above. The salary range provided is exclusive of discretionary annual cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.

A few facts about us:

• Applecart's platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier advertising and communications agencies like Teneo, FGS, Weber Shandwick, and OMD.
• Applecart is growing quickly — over the last 3 years, we've increased our bookings by 10X, grown our headcount by 4X, and we're cashflow positive.
• Our senior leadership team includes two members of the Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle's online ad measurement platform, a former senior White House advisor, early sales and talent leaders from Google and Twitter, two of the Democratic Party's most successful pollsters and strategists, a former CRO of a high-growth tech company with hundreds of millions in ARR, and alums of top-tier organizations like Bain, Amazon and Simpson Thacher.
• Our investors include Bain & Company, global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Ari Emanuel, CEO of TKO and Executive Chairman of WME serve on our board.
• Our work has been featured on Morning Joe on MSNBC, BloombergTV and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.