Sr. Director of RGM

Career Opportunities: Sr. Director of RGM (53909)

Requisition ID 53909-Posted 09/08/2026- Marketing

Members of our marketing team work on all aspects of the brand and its portfolio of products, including consumer insights, advertising, consumer promotion, shopper marketing, new products, sales, operations and finance. As a member of this team, your responsibilities could include leading the development of integrated marketing efforts, leading advertising and packaging development, promotional and website development, creating and executing media strategies and plans, championing new products, advancing consumer insights and brand strategy, and collaborating with sales teams to develop strategic partnerships. The marketing team is an integral part of the organization’s overall success.

Position Overview

The Sr Director of Revenue Growth Management (RGM) will build and lead Johnsonville’s U.S. RGM team to enable sustained, profitable growth by systematically activating revenue levers across pack‑price architecture, trade investment optimization, mix management, and strategic pricing, grounded in deep consumer and customer insight. The team balances consumer value, customer needs, and company profit goals while acting as the hub that connects sales, marketing, finance, and category management to financial outcomes. This role is a unique opportunity to establish RGM capabilities from the ground up and deliver go-to-market strategies that will shape the brands of the #1 sausage company in the country.

Responsibilities

• Develop pricing guidelines across customers, channels, and pack sizes
• Build and maintain price ladders (good–better–best)
• Track price gaps vs competition and consumer willingness-to-pay
• Partner with finance to protect margins

Promotions & Trade Investment:

• Design and manage promotion calendars, frequency, and mechanics
• Optimize trade spend ROI, driving profitability and incremental sales
• Evaluate promotional effectiveness (lift, cannibalization, pre/post-event)
• Lead portfolio/customer segmentation and develop trade program architecture
• Partner with sales to allocate trade funds across customers and channels

Pack & Product Mix (Assortment):

• Manage price-pack architecture (PPA) across occasions and channels
• Ensure balanced product mix across premium, mainstream, and value tiers
• Identify new pack size, format, and value tier opportunities

Channel & Customer Strategy:

• Tailor pricing and pack strategies by channel (grocery, mass, club, convenience, e-comm)
• Build customer-specific RGM playbooks to support negotiations and joint planning
• Partner with category management and sales to align customer programs

Analytics & Insights:

• Lead syndicated data analysis and advanced modeling to guide pricing and promotions
• Own RGM dashboards and reporting (pricing, elasticity, margin, trade investment)
• Track competitor activity and market trends
• Partner with IT to develop digital, AI, and automation tools to advance RGM

Governance & Alignment:

• Act as the central link across sales, marketing, supply chain, and finance
• Ensure consistency of RGM principles across brands and geographies
• Share best practices, tools, and training with cross-functional teams
• Coach and educate teams on trade investment strategies and execution

Education

• Bachelor’s degree in business, finance, or related field, required
• MBA/CPA preferred

Experience

• 10+ years of business experience, including 5+ years in Revenue Management within CPG; required
• Experience building RGM capabilities, required
• Strong financial acumen and proven success in pricing and trade investment, required
• Customer-facing commercial experience strongly preferred

Skills

• Leadership: Ability to build new capabilities, lead change, and influence across levels, while also driving continuous improvement
• Strategic Thinking: Connect pricing, consumer behavior, and business strategy
• Analytics: Expertise in syndicated data, elasticity models, financial analysis, and Excel, and experience with PowerBI and AI and automation tools
• Communication : Strong ability to influence senior leaders and present complex data clearly
• Cross-Functional Knowledge: Broad understanding of sales, P&L, trade marketing, category management, supply chain, and brand strategy

Other Requirements

• Travel: 10-15% of your time

Benefits and Compensation

Members have potential for a monthly bonus, 401k with a company match, and long-term incentive program. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off, as well as access to the 24/7 onsite fitness center and onsite medical clinic! Exact compensation may vary based on skills, experience, and location.

Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.

About our Company

Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!

Johnsonville is an equal opportunity employer, including Vet/Disability.

We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.