Marketing Operations Manager

Job Description

Job Description

The Marketing Operations Manager acts as the operational bridge between Marketing, Enrollment and School Operations to ensure accurate school data, aligned communication, and smooth campaign execution. This role provides market insights, maintains compliance, and helps define each school's unique value proposition.

Responsibilities:

• Serve as the primary Marketing Operational liaison across Enrollment, School Operations and School Teams to ensure seamless workflow
  • Team with School Ops, Enrollment, School Teams to drive enrollment kick off and reenrollment efforts
  • Update broader company teams during "standup" launch meetings
• Oversee the maintenance and accuracy of all school information across internal systems and communication channels to ensure consistent profiles
  • Assist in updating and maintaining files and school information in SharePoint
• Act as the initial subject matter expert for campaigns, advocating effectively on behalf of school teams and current/prospective families. When required, work with subject matter experts across the organization, including Education, IT, Operations, and others.
• Intake for school-level requests (e.g., swag, flyers) and provide schools with the shared team reporting structure monthly
• Work with Project Management as the marketing liaison for new school launches
  • Collect current existing creative from the partner OR work with internal creative team to build out new creative
  • Provide technical team, copywriting team, and creative with pertinent information to build out the website
  • Supply the Performance Marketing team with platform access from the partner
• Conduct market analysis (demographic, psychographic, competitive)
• Ensure compliance with education and marketing privacy regulations
• Team with schools to articulate school differentiators (clubs, activities, curriculum offerings)
• Work with the data & analytics, admissions, performance marketing, and social media teams to create monthly performance reports for all schools
• Coordinate directly with school teams' content creators to align on social media execution while involving the social media internal team
• Support social media community management by assisting with engagement and escalation plans in partnership with PR and School Operations
• Partner with content strategy, enrollment, and school teams to develop content workflows that engage prospective students and drive conversions.
• Other duties as assigned

Qualifications:

• Bachelor's degree in marketing, business, communications, or related field
• Minimum five years of relevant experience in virtual education, education technology, school services, marketing, or a related field
• Excellent organizational, prioritization, and decision-making skills
• Good communication, interpersonal, and leadership skills
• Proficient in Office365 applications
• Working knowledge of marketing platforms including Salesforce
• Experience with content editing and creation
• Familiarity with social media strategies and platforms
• Comfort with and experience operating in a fast-paced, rapidly evolving environment
• Ability and willingness to travel occasionally
• Within reasonable commuting distance to Tysons Corner, VA or Phoenix, AZ
• Ability to pass federal and state criminal background checks

Compensation and Benefits: The compensation and benefits information below is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

The annual starting salary for this position is between $95,000 – $110,000 annually. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 paid holidays annually.

Paid Time Off: Paid Time Off to cover sick, vacation, and personal absences.

We offer 4 unique health insurance plans to choose from that cover a wide range of deductibles and co- insurance levels. Our goal is to provide you with maximum choice in finding a plan that meets you and your family's needs. Employees can choose from co-pay or High Deductible Health Plans.

EQUAL EMPLOYMENT OPPORTUNITY

It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.