Senior Brand Marketing Manager
Axelon
Work Mode: Remote Responsibilities:
- Lead the rollout, governance, and enterprise adoption of the digital asset management (DAM) platform, including stakeholder engagement, user training, workflow documentation, and ongoing optimization based on adoption and user feedback.
- Lead the launch and activation of the employee brand, building awareness, engagement, and brand pride across the organization.
- Develop employee-facing brand education, communications, and engagement programs-including a quarterly brand newsletter-that connect teams to brand priorities, resources, and best practices.
- Manage the intake and strategic development of naming initiatives for internal and external products, programs, and services, from agency briefing and ideation through leadership evaluation and recommendation.
- Partner with Trademark Legal to assess name availability, ownership, registration, licensing, and protection; maintain an accurate inventory of company-owned and actively used trademarks and names.
- Develop and maintain brand review processes, toolkits, templates, and other resources that enable consistent application of the brand across campaigns, communications, and experiences.
- Serve as a strategic brand partner to internal teams, providing consultation and guidance that aligns initiatives with brand standards, positioning, and business objectives.
- Lead brand training, review sessions, and best-practice sharing for internal teams and external partners.
- Manage project plans, stakeholder communication, timelines, and success measures for assigned initiatives; use results and feedback to improve effectiveness.
- Minimum 3 years experience specifically in project management with a preference for candidates who have worked directly with creative/brand teams to manage approvals and assets.
- Proficient in MS Office (Word, Excel, and PowerPoint).
- Knowledge of Acquia software and Smartsheet, but not required.
- Experience working at an Ad Agency or on branding is preferred.
- Must do well working under pressure - there won't be a demanding workload every day, but when it comes up, individuals need to move quickly.
Vacancy posted 3 days ago
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