Senior Director of Product Marketing

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale.

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper is a remote-first organization with team members across the US, France, and Australia.

About The Role

We’re looking for a Senior Director of Product Marketing to lead and scale our Product Marketing function into a strategic powerhouse, one that unites storytelling, product strategy, and GTM excellence.

In this role, you will define Jasper’s product narrative, strengthen our market differentiation, and lead a high-performing team that bridges Product, Marketing, and Sales. We're looking for someone who brings the depth of a storyteller, the precision of a strategist, and the executive presence to influence at the highest levels. This is a pivotal leadership position for someone who can think deeply about category creation while executing pragmatically in fast-moving GTM cycles.

This fully remote role reports to our CMO and is open to candidates located anywhere in the continental US.

What you will do at Jasper

• Own Jasper’s overarching product story and messaging framework across products, personas, and verticals.

• Translate complex technical innovation into clear, differentiated positioning that resonates with executive buyers and end users alike.

• Partner with Communications and Brand to ensure consistency of message across all channels, from web and campaigns to sales decks and PR.

• Lead, coach, and develop a team of PMMs who are strong in strategy and storytelling, balancing product expertise with GTM execution.

• Establish a clear operating rhythm for launches, messaging, and enablement that increases quality and predictability.

• Instill standards of excellence in narrative development, competitive positioning, and cross-functional partnership.

• Act as a strategic counterpart to Product leadership, ensuring product roadmap and messaging are anchored in customer needs, market trends, and competitive insights.

• Influence prioritization and GTM readiness for new products and features through data, feedback, and positioning strategy.

• Lead market intelligence, ensuring the organization understands competitors, emerging trends, and whitespace opportunities.

• Collaborate with Enablement, Sales, and Demand Gen to ensure every GTM motion is underpinned by strong messaging, value articulation, and enablement.

• Define launch frameworks and tiering models to scale quality and repeatability across product releases.

• Partner closely with the Enablement function to ensure clear linkage between messaging to sales readiness to field adoption.

• Create KPIs that connect PMM work to revenue outcomes, product adoption, win rates, and deal velocity.

• Elevate Product Marketing from a service function to a growth driver by quantifying its impact on pipeline, expansion, and retention.

What you will bring to Jasper

• 12+ years of Product Marketing experience, including 3+ years leading teams at the Director or Senior Director level in B2B, Enterprise SaaS.

• Proven success leading PMM organizations through growth, scale, or transformation.

• Strong ability to translate complex concepts into clear, differentiated narratives that resonate with executives and end users.

• Deep experience in messaging, positioning, pricing, and GTM enablement for multi-product portfolios.

• Track record of partnering cross-functionally with Product, Sales, and Marketing to drive alignment and clarity.

• Confidence presenting to executives and influencing high-level strategic decisions.

• Experience building scalable systems, from messaging frameworks to launch processes, that drive consistency and quality.

• Strong leadership and coaching skills, with a history of developing PMMs who think strategically and act with ownership.

• A data-driven mindset that connects storytelling and positioning work to measurable business outcomes, such as adoption, engagement, and revenue growth.

• Excellent written and verbal communication skills, with the ability to represent Jasper externally as a thought leader.

Compensation Range

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $230,000-$260,000. Compensation may vary based on relevant experience, skills, competencies, and certifications .

Benefits & Perks

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families

• 401(k) program with up to 2% company matching

• Equity grant participation

• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work

• FlexWellness program ($1,800 annually) to help support your personal health goals

• Generous budget for home office set up

• $1,500 annual learning and development stipend

• 16 weeks of paid parental leave

Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills. 

We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.

By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa .