Head of Analytics & Experimentation (CRO & Customer Journey)

About Dr. Berg Nutritionals Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 49 million followers across platforms. Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. Why This Role Matters If you want to be the person who owns the truth in the data, sets the standard for how we test, and gives leadership the evidence they need to make big calls, this is the role for you. We're a nine-figure DTC brand with data spread across Shopify, Amazon, subscriptions, email, and content, and teams already running tests across the customer journey. What we don't have yet is one person who owns how we measure, test, and learn. That's you. You'll lead analytics and experimentation for our Customer Journey & Revenue division: the metrics, the definitions, the testing program, the analysis, and the insights. When someone asks "is this working, and how do we know?", you're the one with the answer. Working alongside the Director of Customer Journey & Revenue, you'll make sure every major decision is backed by numbers everyone trusts. This is a high-visibility, high-autonomy role with the freedom to build the functions the way they should be built.

What Success Looks Like

* Leadership trusts one set of numbers, and you're the one who defined them

* Every test across the customer journey runs through a process you built, prioritized by impact

* Leaders make faster, more confident decisions because your insights are clear and reliable

* The impact of every major initiative is measured honestly, so we know what to scale and what to stop

What You'll Own The Numbers

* Own our core customer and revenue metrics and definitions (conversion, retention, LTV, revenue, and more) and the metrics catalog teams rely on

* Be the final check on data accuracy before it reaches decision-makers

* Translate business questions from leaders into clear requirements, queries, and data models

* Partner with our data engineering team to make sure the data platform captures what the business needs

* Build and evolve reporting and dashboards, starting with our customer journey dashboard

The Testing Program

* Own the cross-departmental experimentation roadmap, prioritized by revenue potential, traffic, and funnel drop-off

* Set the standards for how every test is proposed, designed, run, and judged, including a shared intake process and KPI framework

* Instrument the customer journey with the KPIs and data points needed to measure every stage

* Lead all results analysis (statistical significance, incremental revenue, win rate)

* Strengthen incoming test briefs by sharpening hypotheses and success metrics, and resolve conflicts when teams want to test the same page or audience

* Run the regular test review cadence and keep a shared library of learnings across teams

The Insights

* Be the trusted source of evidence behind major decisions: what's happening, why, and what the data suggests

* Turn analysis into clear, confident recommendations for the Director of Customer Journey & Revenue and executive leadership

* Represent analytics and testing in cross-functional planning (dev sprints, content calendar, lifecycle) so data shapes decisions from the start

* Roll up your sleeves when needed, whether that's writing a query, configuring a test, or building a report yourself

Your First 90 Days

* Partner with the Director of Customer Journey & Revenue to instrument the full journey with KPIs and data points

* Stand up a Phase 1 metrics catalog and get it adopted

* Deliver your point of view on where the journey is performing and where we're leaving money on the table

* Launch the test prioritization process and run the first tests through it

What You Bring Required

* 7+ years in analytics, BI, experimentation, CRO, or growth analytics, including leading a program or function across multiple teams

* Experience at a high-volume DTC e-commerce brand

* Experience with subscription or replenishment business models

* Strong SQL and hands-on experience with Power BI

* Deep comfort with statistics, funnel analysis, attribution, and measuring revenue impact across multiple data sources

* Proven ownership of a testing program end to end: roadmap, prioritization model, KPI framework, and process

* A track record of strong partnerships across departments (content, lifecycle/CRM, development, design) without directly managing those teams

* Experience creating documentation, processes, and shared resources that teams actually use

* The ability to turn analysis into clear, concise recommendations for leadership, in writing and in person

Preferred

* Experience at a DTC e-commerce brand doing $100M+ in annual revenue

* Health, wellness, or supplement industry experience

* Experience with CRO/testing and analytics tools (A/B testing platforms, web analytics, session recording and heatmap tools)

* Familiarity with WordPress, Shopify, Amazon, Klaviyo, Recharge, and/or FullStory

* Experience partnering with data engineering on a data warehouse or data lake

* Experience building or scaling an analytics or experimentation team

Work From Home Requirements

* Up-to-date Mac or Windows computer with anti-virus protection

* Reliable high-speed internet connection

* Quiet, distraction-free workspace

* Tech-savvy and comfortable learning new tools and software

* Experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive)

Compensation & Benefits We are intentional about creating a work environment that supports both high-quality work and the people doing it. We aim to provide our team with the structure, resources, and flexibility needed to do meaningful work while maintaining personal well-being. We recognize that employees have responsibilities and priorities outside of work, and we respect and support that with our policies and benefits. We are a fully remote team, allowing team members to work from where they are most comfortable and to avoid unnecessary commuting and overhead. We offer competitive compensation and a benefits package designed to support health, stability, and balance, including:

* Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company

* 80 hours of paid vacation after one year of employment, with additional PTO that grows as you grow with us (tenure-based increases)

* 40 hours of personal days each year for rest, life, and everything in between

* Paid gym membership to support your health and well-being

* 7 paid holidays

* 50% discount on all Dr. Berg products

* Fully remote work with a strong emphasis on healthy work-life balance

Pay Range: $125,000 to $150,000 base, depending on experience. This is a senior, high-impact role, and we're open to negotiating above this range for candidates whose experience and skill set go beyond what's listed here. Hours of Operation: Monday to Friday 9 a.m. - 6 p.m. ET Location: Fully remote within the US Type: Full-time employment Dr. Berg Nutritionals is proud to be an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to any characteristics protected by applicable federal, state, or local law. We are committed to fostering an inclusive, respectful, and supportive workplace. Note: We are not currently hiring international or California-based employees. Applicants must be legally authorized to work in the United States for any e mployer (W-2) positions.